Something just happened to the PEPE official website—the frontend was hacked and malicious code was injected, redirecting visitors straight to a phishing page. This is no minor issue; it’s a major security breach that exposes vulnerabilities across the entire meme coin space.

Where did things go wrong? Meme projects typically lack audits and protective systems, and this is a classic case of “frontend hijacking”: hackers took over the site’s display layer, so users had no idea what they were authorizing with their wallets, and once assets are transferred out, it's almost impossible to recover them. PEPE became a target because of its huge traffic and concentration of retail investors; the attackers are clearly aiming to undermine market confidence.

In the short term, PEPE’s on-chain activity will likely cool off, and newcomers definitely won't dare to get involved easily. But in the long run, since the on-chain assets themselves weren't affected, it all comes down to whether community consensus can hold strong.

This incident serves as a wake-up call for the entire meme sector—frontend attacks will only become more frequent in the future. If the PEPE team can fix things quickly, it might actually prove the project is still viable. Before visiting any project’s official site, always verify the domain and never connect your wallet casually.