The few on-chain addresses I've been watching lately are constantly launching coins related to the Spring Festival Gala mascot, and the project names are getting more and more ridiculous.

When you see a name like "Wu Ma Ma," you can immediately tell it's a hype-driven fake—there's no need to even look it up.

Remember that test message incident from before? Looking back now, that move actually set a perfect example for how these games are played later on.

Take a look back at December 2nd last year, when Sixiangshang officially announced, and the coin price shot up close to a $2M market cap, then started dropping. Later, some savvy people bought in at the bottom and kept things rolling, even hitting new highs before the Spring Festival.

This kind of play is becoming more and more common now, and it's basically always the same routine.