Ouch. $ELF just took a brutal hit—down 35.72% in a flash. The culprit? That viral beauty brand behind the token dropped some seriously disappointing guidance for their Q2 fiscal 2026 earnings. Markets didn't hold back. When expectations miss by this much, the sell-off comes fast and unforgiving. Investors are clearly spooked by what's ahead, and you can see it in the price action. Worth watching if this is just panic or something deeper brewing.