Yadea, Ninebot, and other electric bikes collectively raise prices, with analysis suggesting short-term continued price increases | Homebody Finance

Starting April 1st, buying a commuter vehicle will cost more! According to media reports, leading brands of electric two-wheelers such as Yadea, Ninebot, Taillight, and Aima are collectively raising prices, generally by 200 to 300 yuan! What exactly is going on?

Senior researcher Jiang Han from Pangu Think Tank told Zhai Nan Finance that first, the rise in raw material prices is the primary trigger. Steel, rubber, and chemical materials account for the bulk of electric vehicle costs. From the fourth quarter of last year to the beginning of this year, upstream prices have been rising steadily, passing the pressure onto the end consumers.

Second, the implementation of the new national standard is accelerating industry reshuffling. In the past, some small and medium-sized enterprises relied on low-price competition to gain market share, but the high requirements for product quality and safety performance in the new standard have significantly increased compliance costs, leading to the exit of small factories. Leading companies rely on scale and technology to stabilize, but their costs are also rising. They are raising prices to maintain profits while consolidating their market position.

Third, the market cycle is returning to normal. The first quarter is typically a low season, with manufacturers boosting sales through rebates and promotions. As policies expire and discounts narrow in April, prices naturally return to normal levels.

This collective price increase by top brands also signals an important message: the industry’s “price war” may be entering a period of stabilization. Through collective price hikes, leading companies can somewhat ease profit pressures and avoid falling into vicious price competition.

Jiang Han believes that raw material prices remain high, policy standards are unlikely to relax in the short term, and companies’ cost pressures are hard to fundamentally ease. Therefore, price increases may continue in the near future.

(Copy by Dong Xiangyi, featuring Zhang Jiayi, produced by Zheng Zheng, edited by Dong Xiangyi, Zhai Nan Finance production)