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At 50, Apple confronts its next big challenge: AI
Apple is celebrating its 50th anniversary and faces the significant challenge of artificial intelligence, needing to prove it can innovate in this new era. The company, founded by Steve Jobs and Steve Wozniak, revolutionized personal technology with products like the Mac and iPhone, but now lags behind rivals in generative AI. Apple’s strategy involves leveraging its user base, focusing on privacy, and potentially integrating AI into existing and new hardware, despite manufacturing and market share pressures in China.