Lao Pu Gold's first round of price increases this year exceeds 20%, with the Four Ancient Methods sisters taking turns raising prices.

Laopul Gold announced a price increase today. According to an incomplete count by a reporter of the products currently for sale, Laopul’s first round of price adjustments at the start of 2026 is about 20%–30%. It is worth noting that before this round of price adjustments, in many places, Laopul Gold stores saw overnight lines of shoppers camping out to grab the goods, and some stores were even sold out completely. The reporter checked the official website and found that Laopul’s promotions still include a 10% off offer on its Tmall and JD.com flagship stores. Laopul has an annual pricing-adjustment practice: in February 2025, August 2025, and October 2025, there were price adjustments, with increases of 5%–10%, 10%–12%, and 18%–25%, respectively. Reports say that for some products, the total price increase over the past year exceeded 50%. (First Finance)

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