2025 Shede Spirits' revenue exceeds 4.4 billion yuan

Republished from: China Quality News

Our reporter (He Ke) According to the company’s latest 2025 annual report disclosed by Shede Liquor Co., Ltd. (hereinafter referred to as “Shede Liquor”), last year the company achieved operating revenue of 4.42B yuan, and net profit attributable to shareholders of listed companies of 223 million yuan.

According to the company, in the face of continued in-depth adjustments in the industry, Shede Liquor proactively promoted inventory reduction, using product innovation, channel optimization, and improvements in operational efficiency and effectiveness as key levers, to drive a favorable improvement in its fundamentals. During the reporting period, the year-on-year decreases in Shede Liquor’s revenue and net profit narrowed significantly, further demonstrating its operational resilience and ability to withstand economic cycles. At the same time, the company’s sustainable development capability was recognized by an internationally authoritative institution, with its S&P ESG score increasing by 73% year-on-year compared with 2024.

In 2025, Shede Liquor continued to optimize its product mix, further strengthened its operational foundation, and achieved continued breakthroughs both online and offline. It delivered results that exceeded industry expectations, maintaining steady operations and development resilience. Chinese liquor industry analyst Cai Xuefei said that, based on the performance forecasts of Chinese baijiu-listed companies that have been disclosed, Shede Liquor’s performance was better than the overall industry level. Facing phased challenges in the industry, the company maintained healthy performance indicators at the forefront of the industry by leveraging tools such as its nationwide layout, improvements in operational efficiency and effectiveness, full-range capacity deployment across price tiers, and innovative marketing, among others.

As it is understood, as early as 2024, Shede Liquor had already adjusted a complete set of pragmatic operating strategies in advance, gaining a first-mover advantage and a systematic advantage in the fierce price-and-volume competition within the baijiu industry. In 2025, Shede Liquor’s brand value was further elevated to a new level, and its influence at home and abroad continued to grow. In particular, the “Shede Old Liquor Festival” expanded into more overseas markets, and Tuo Pai’s intangible cultural heritage craftsmanship was featured at the headquarters of UNESCO, further enhancing brand influence. In 2026, Shede Liquor will take “strengthening the foundation, breaking through, and setting off again” as the core guiding ideology, firmly pursuing four major strategies: “old liquor, multiple brands, younger target audiences, and internationalization,” and forging “four forces”—product strength, brand strength, channel strength, and organizational strength—while upholding quality, deepening brand development, and expanding the market.

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