Meizhou Hakka Bank Revenue Surges 25.37% While Net Profit Remains Stagnant, Recently Embroiled in Deposit-Gathering Controversy

Why hasn’t the revenue growth of AI Meizhou Ke Shang Bank led to an increase in net profit?

Blue Whale News, March 20th (Reporter Jin Lei) On March 19th, Tarpai Group released its 2025 annual report, revealing key financial information of its important associate, Meizhou Ke Shang Bank Co., Ltd. (hereinafter referred to as Meizhou Ke Shang Bank).

As of the end of 2025, Meizhou Ke Shang Bank’s total assets reached 43.02 billion yuan, an increase of about 1.3 billion yuan from the previous year, with a growth rate of approximately 2.94%. In 2025, the bank achieved revenue of 1.142 billion yuan, a year-on-year increase of 25.37%. Net profit was 252 million yuan, a slight increase of about 20 million yuan from last year, nearly flat.

On the same day, Tarpai Group also disclosed an announcement regarding related-party transactions involving deposit services at Meizhou Ke Shang Bank. The company plans to prioritize using Meizhou Ke Shang Bank for deposit services within approved limits according to commercial principles. The maximum single-day deposit balance at Meizhou Ke Shang Bank is planned not to exceed 1.2 billion yuan, with the applicable period from the approval of the 2025 annual shareholders’ meeting until a new limit is approved at the 2026 annual shareholders’ meeting.

As one of the main initiators of Meizhou Ke Shang Bank, Tarpai Group holds a 20% stake, and its director and senior executive Lai Hongfei serves as a director of the bank.

According to the annual report data, Tarpai Group’s initial deposit balance at Meizhou Ke Shang Bank was 563 million yuan, and the ending balance was 261 million yuan. In 2025, interest income was 8.5856 million yuan.

As a private bank, Meizhou Ke Shang Bank faces relatively high funding costs, which is one of the factors affecting net profit. Recently, the bank released a marketing message to old customers stating that “additional deposits can earn up to 2.4%,” which drew attention.

According to Beijing Business Daily, this high-interest benefit is actually packaged as “value-added coupons” through a “base interest rate + points exchange” method, with some products having “targeted openness” in their interest rates. The publicly displayed pages are hard to find.

A customer service representative from Meizhou Ke Shang Bank explained that the additional deposit rewards include extra points, and the 2.4% is a comprehensive return calculated from the base deposit interest rate plus points value. Points can be exchanged for gifts in the bank’s points mall. Beijing Business Daily noted that the bank’s points mall mainly offers benefits such as JD.com e-vouchers, Didi ride vouchers, and KFC vouchers.

Looking back at the half-year report data, as of the end of June 2025, the bank’s total assets had reached 43.095 billion yuan, with operating income of 630 million yuan and net profit of 195 million yuan in the first half of the year.

It’s not hard to see from the data that in the second half of this year, the total assets actually decreased, and the contribution to net profit was far lower than in the first half.

In terms of actual development, Meizhou Ke Shang Bank’s lending business seems to be more focused on internet personal loans. According to the 2024 annual report, as of the end of last year, the bank’s personal loan balance was 22.128 billion yuan, accounting for 88.56% of total loans.

The core driver of Meizhou Ke Shang Bank’s rapid expansion appears to rely heavily on its loan facilitation business model. About 84% of personal loans come from third-party internet platform cooperation, with the loan facilitation business accounting for 79.2% of all loans. Meanwhile, corporate loans only amount to 2.859 billion yuan.

As for why, despite achieving over 25% revenue growth, Meizhou Ke Shang Bank’s net profit in 2025 nearly did not increase, Blue Whale News will continue to monitor the bank’s disclosed annual reports and more detailed data.