From "Beijing Gifts" to "Quality Endorsement": Decoding HERE Dream Island's "Quality Code"

Recently, HERE Dream Island just reported its Q2 financial results, with revenue of 177 million yuan, a 39.4% increase quarter-over-quarter. But what’s more important than the numbers is how they are maintaining “quality” while rapidly expanding their business.

The First Step in Improvement: Ensuring “Quality” from the Source

Data shows that by early 2026, HERE Dream Island’s monthly production capacity will reach about 50 times that of early 2025. As capacity rapidly increases, quality control pressure is also high. However, they chose not to cut costs for speed, but instead focused on the supply chain—building a flexible production system to ensure every product leaving the factory undergoes strict testing.

For example, the WAKUKU “Instantly Go Big” third-generation plush series launched at the end of November last year uses faux mink material and pearl luster techniques. In its first week of sales across all channels, sales exceeded 18 million yuan. Behind this success is the supply chain’s insistence on quality: materials must be environmentally friendly, craftsmanship must be meticulous, and every detail must earn consumers’ trust.

Upgrading Offline Experience: Let Consumers “See for Themselves”

As of March this year, HERE Dream Island has opened five brand stores in key commercial districts in Beijing, Shenzhen, Chongqing, and other cities. Locations are chosen in high-traffic areas like Heshenghui, Lafayette, and Yifang City. For trendy IPs, physical stores are the most direct way to communicate with users. Nothing beats feeling the plush texture and details firsthand. These stores are not just for selling products but also serve as “windows” for building trust between the brand and consumers.

Previously, Dream Island created themed exhibitions in core commercial districts like Wangfujing and Shanghai K11, attracting many young people to check in and share. Now, with permanent stores, consumers can visit anytime to experience, inquire on-site, and receive face-to-face after-sales service.

Cross-Industry Collaborations: Making IP the “Spokesperson for Quality”

Recently, WAKUKU was appointed as the Tianjin Cultural and Tourism City Promotion Ambassador, affectionately called the “New Tour Guide of Gendou” by locals. Earlier, HERE Dream Island collaborated with the China Open tennis tournament on a co-branded WAKUKU, and with Duoli’s “Dreamlike Painting” series, both awarded as top ten “Beijing Gifts.” Through the “Hello China” international promotion campaign, these trendy toys with Chinese cultural DNA are becoming new carriers for cultural export.

Behind these cross-industry collaborations is the same logic: only IPs with strong quality can carry the city’s image, sports spirit, and cultural mission.