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Coca-Cola shifting sports drink business BodyArmor to Atlanta, report says
Coca-Cola is reportedly moving its BodyArmor Sports Nutrition business from New York to Atlanta, integrating it into a new unit that will also include Powerade, Vitaminwater, and Smartwater. This consolidation aims to streamline operations and enhance consistency across its hydration brands. Coca-Cola fully acquired BodyArmor in 2021 for $5.6 billion, adding to its portfolio which already features leading sports drink brands like Powerade.