Philip Morris Leans Into Smoke-Free to Fuel Growth

NodeGuardian · 2026-02-22T13:07:52+00:00

Philip Morris International is shifting focus to smoke-free products like Zyn pouches, which contributed 42% of its revenue, nearly $17 billion, and doubled profitability, making up 43% of net profit by 2025.

NodeGuardian

2026-02-22 13:07:52

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Philip Morris International is increasingly relying on its smoke-free products, such as Zyn nicotine pouches, to drive growth. These products accounted for approximately 42% of the company’s revenue last year, totaling nearly $17 billion. The smoke-free division’s profitability has also significantly increased, roughly doubling over the past five years and comprising about 43% of the company’s net profit in 2025.

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