The combination of Trump cards and housing policy, the White House's new economic plan

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The White House is pushing for multi-faceted policies to improve access to homeownership. According to recent remarks by the Chair of the National Economic Council(NEC), they are reviewing comprehensive reforms that include credit card products, retirement account utilization, and regulations on institutional investors to help citizens struggling with rising housing prices.

Trump Card in the Credit Card Market

The credit card product “Trump Card,” developed in collaboration with major financial institutions, is attracting attention. This Trump Card differs from traditional credit cards by focusing specifically on housing-related financial needs. Data providers such as Jinshi Data(Jinshi Data) have indicated that this product is designed to ease the burden on consumers during the home buying process.

Using 401(k) Retirement Funds as Down Payments

Additionally, the White House is showing movement toward reforming existing policies through executive orders. Specifically, they are considering allowing funds accumulated in 401(k) retirement accounts to be used as down payments for home purchases. This is seen as an innovative effort to address the financial challenges faced by first-time homebuyers.

Promoting Market Normalization by Restricting Institutional Investors from Buying Single-Family Homes

At the same time, measures to restrict large-scale purchases of single-family homes by institutional investors are also under review. This aims to create a more competitive environment for individual buyers in the housing market.

President Trump is expected to officially announce these policy directions at the upcoming Davos Forum. The industry is closely watching how comprehensive housing policies—ranging from credit card innovation, expanded use of retirement funds, to easing market entry barriers—will impact the economy.

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