Look, this shouldn't be complicated—if someone's getting paid to shill a project, they need to say so. It's that simple.

There's actually a solid crew of creators who get it right and handle this properly. Respect to them.

But here's the thing: way too many don't. They'll pump a token or hype a protocol without ever mentioning the sponsorship deal, and it muddies the whole space. Some people will debate this till next year about whether it really matters, but the Web3 community deserves better transparency. When creators hide their incentives, it tanks trust—and trust is literally everything in crypto.