On January 19th, an interesting piece of news broke — the long-established American fast-food chain Steak'n Shake just added $10 million worth of Bitcoin to its corporate treasury.

This is no small move. Based on the purchase price at the time, this amount of money would be approximately 105 BTC. It’s important to note that the company considers this a key part of its corporate financial strategy, with executives making it very clear: Bitcoin is no longer just a payment tool; the main point is that it can serve as a long-term store of value.

From the perspective of operational cost optimization, these efficiency improvements have become the motivation for expanding their capital reserves. In simple terms, the company is making money and no longer solely focusing on USD, but starting to allocate to crypto assets. This trend is becoming increasingly common in the traditional business world — from large corporations to small and medium-sized enterprises, all are re-evaluating Bitcoin’s role in asset allocation.