Why did the Big Four suddenly become interested in crypto?



Yesterday, I came across an interesting piece of news — traditional big firms like PwC have recently announced plans to ramp up their involvement in the cryptocurrency space. At first glance, it might not seem like a big deal, but upon closer reflection, there's a lot worth pondering behind this shift.

From a different perspective, where does this change come from? Mainly from the evolving policy environment. The United States has appointed a new batch of regulatory officials who are open to crypto, and Congress is also pushing forward with a regulatory framework for digital assets — for example, legislation like the "Genius Act" is making progress. Paul Griggs, head of PwC US, summarized it as: new regulatory rules (including regulations related to stablecoins) will gradually build market confidence.

What is the deeper logic behind this? The trend of asset tokenization won't stop; it's a long-term process. If PwC doesn't get involved, it would be giving up a future business landscape. Plus, with the Trump administration's supportive attitude toward crypto, companies can now consider entering the digital asset market more confidently for the long term.

So, this isn't just an action by PwC — it's a signal from leading professional institutions in general. Once the regulatory framework becomes clearer, major players in traditional finance will start to see this track positively. This means the process of compliance and mainstream adoption in the crypto industry is accelerating.
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zkProofGremlinvip
· 01-08 03:00
Wait, is the elephant in traditional finance finally about to enter the dance floor? Is it real? Wow, this means that stablecoins will be officially regulated, it feels like a change is coming. The policy shift has changed the entire trend... By the way, with the Big Four truly entering, do we still have a chance? This wave doesn't seem like hype; they are really aiming for long-term positioning. Clarifying the regulatory framework actually makes us feel more at ease; the previous chaos was what caused concern. Asset tokenization cannot be stopped at all; it's too outrageous if the Big Four don't get on board. PwC is already here, and others are not far behind. Hmm... I really can start to look forward to it.
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OfflineValidatorvip
· 01-07 12:52
Hmm... All four major players are entering the market. What does this mean? It indicates that the money is really here. The bigwigs in traditional finance still have sharp instincts. As soon as policies loosen, they act immediately. I'm just worried that their involvement might end up regulating this market to death... Compliance is compliance, but it feels like the wild opportunities are also disappearing.
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ILCollectorvip
· 01-07 00:32
Haha, all four major ones are coming in to buy the dip. This time, it's really going to take off. --- Basically, it's the policy windfall coming, only big players dare to jump in. --- I just want to know how long this wave can rise, don't tell me there's another black swan. --- PwC is also involved? Then I need to consider whether to increase or decrease my holdings... --- Tokenization is the trend, it can't be avoided, it will come sooner or later. --- Wait, can Trump's recent policies really continue? Feels a bit虚. --- Mainstream institutions entering is the strongest signal; everything else is just浮云. --- This time is different, there is real policy backing, feels a bit不一样. --- Compliance? All along, it's just a new trick to cut leeks.
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BearMarketBuildervip
· 01-05 06:01
Haha, after all the effort, it's still a positive development. The four major players are taking action, and this matter isn't as simple as it seems. Regulatory friendliness = dare to enter the market. The logic makes sense; I'm just worried they might change their stance at the last minute. What does PwC's involvement signify? Honestly, it means this cake is about to grow bigger. I'm optimistic. If compliance truly mainstreams, our generation of seasoned investors will finally see the end of the road. This wave won't be the era of air coins and hype anymore. It really feels different.
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WhaleShadowvip
· 01-05 05:59
The entry of the Big Four firms is really no small matter. Now that the regulatory framework is clear, institutional funds will flow in. This wave is indeed a signal that the policy window has opened. Let's wait and see if more major players follow suit. Honestly, it's still about money. Tokenization represents a huge long-term opportunity that can't be abandoned. Traditional finance has finally responded. Better late than never, right? Once the regulations on stablecoins are in place, they can truly stabilize market confidence. That's the key. So, everyone entering now is betting that regulation will become more mature. Is this logic reliable? Trump's move has indeed given enterprises confidence, allowing them to commit to long-term planning. But on the other hand, will mainstream adoption really happen so quickly? It still depends on how things develop next. It sounds like compliance is accelerating. Is this good or bad for crypto enthusiasts? The Big Four leading the way in entering the market feels like a watershed moment. Tokenization is inevitable. If you don't act now, you'll really be out of the game.
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FrogInTheWellvip
· 01-05 05:58
Wait a minute, the regulatory framework hasn't really been implemented yet, and these big firms are already rushing to stake their claims? Honestly, it's just the smell of money. Where's the promised risk management? This feels just like 2017. When the real bear market hits, these institutions will still be shifting the blame. Compliance sounds good, but I just want to ask if it will become another excuse to cut the leeks. Asset tokenization is indeed the trend, but with PwC and these traditional finance lapdogs coming in, can the crypto community still maintain its independence? I'm really worried. Honestly, seeing them enter the market makes me a bit nervous... history always repeats itself.
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DaisyUnicornvip
· 01-05 05:53
Haha, finally waited for this day. The four giants are all starting to plant flowers, which means this land is definitely going to appreciate in value.
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BlockchainFoodievip
· 01-05 05:52
ngl this hits different... big four suddenly pivoting to crypto is like watching a michelin chef finally admit farm-to-fork verification needs blockchain. the regulatory clarity argument checks out fr, but tbh i'm more interested in whether their smart contracts can actually handle the supply chain transparency we've been begging for?
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