The Web3 content track needs to be thoroughly discussed, and the name RSS3 is unavoidable. Some people may have heard of this name and think it's a mysterious technical protocol—actually, that's not the case. It is a practical solution that returns content discourse power to creators and users.

Think about how the traditional content ecosystem operates. You work hard to create content, and even with active fan interactions, all the data ultimately resides in the platform's accounts. Whether traffic is given to you, how income is calculated, or what users see—all are decided by the platform. Ultimately, both creators and consumers become workers for the platform.

RSS3's approach is different. It uses a decentralized method to connect content and identities across various chains and platforms, allowing your activities in different places to be aggregated into a complete digital profile. For creators, content is no longer locked to a single platform; every piece of creation can be precisely recorded and monetized, and fans and interaction data truly belong to them. The ways to earn money are more flexible, no longer restricted by platform fees. For users, it frees them from algorithmic control, enabling them to actively choose what content to see, control their information sources, and even participate in the ecosystem itself, sharing in the growth benefits.

Some people tend to be skeptical of Web3 content projects, thinking they sound grand but are difficult to implement and have high barriers to entry. However, the past two years of RSS3's development have demonstrated an alternative possibility—it is gradually becoming more practical and user-friendly. The richness of ecosystem applications is increasing, and specific needs such as content distribution and data management are being met. If you are paying attention to the future of the Web3 content track, RSS3 is definitely worth long-term attention.