I used to advise newcomers to gain traffic and revenue by becoming crypto KOLs, but I have changed this view starting this year. The reality is that ordinary participants in this market simply can't make money—every time they bring in a new person, the other party is basically just getting exploited. This causes significant damage to the brand they are managing.

In the long run, for the KOL ecosystem to sustain itself, it must genuinely help fans make money in order to build a sustainable trust relationship. But the problem is that the quality of this market has declined, and the ecosystem itself is very difficult to generate real profits for new entrants. In such a trash heap, bringing in newcomers only results in them picking up garbage. So rather than overextending the brand for traffic, it's better to wait for the market to recover.