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The Sales Numbers Get All the Spotlight, But Here's What Everyone Overlooks: R&D Spending
Take a look at how much Tesla has actually invested in research and development over the past decade:
2015: $700M
2016: $800M
2017: $1.4B
2018: $1.5B
2019: $1.3B
2020: $1.5B
2021: $2.6B
2022: $3.1B
2023: $4B
2024: $4.5B
That's a 6.4x increase in under a decade. While market conversations obsess over quarterly revenue and sales metrics, the real innovation engine—sustained R&D investment—barely makes headlines. For any company building toward the future (whether automotive, tech, or blockchain), this shows where real competitive advantage actually comes from. It's not flashy, but it compounds.