Web3 project marketing has long moved past the "big promises" approach. Especially for products in the privacy sector, which are inherently topical, the strategy needs to be more bold and down-to-earth to truly achieve organic user-driven growth.

Here's an idea worth considering: package the technical concept of "privacy proof" as a community identity label.

How does this work? Break it down into four steps:

Step 1: Translate product features into identity symbols. When users adopt your privacy verification solution, they're not just completing an action—they're joining a "you know if you know" circle.

Step 2: Create scarcity and a sense of ritual. Don’t let everyone easily obtain this identity marker; set up barriers and design a progression process to enhance the sense of achievement.

Step 3: Let the community create its own memes and culture. The official team should say less and give users more space and motivation to create and share—UGC content is the most powerful driver of viral growth.

Step 4: Turn spreading the word into a shared interest. Early participants can benefit from subsequent growth, and this mechanism naturally incentivizes them to actively bring others in.

The essence of marketing is to make users feel that "it would be strange not to spread the word."