ByteDance Launches AI Giveaway Blitz

SelfRugger · 2026-02-26T09:10:02+00:00

ByteDance is launching an AI giveaway campaign to promote its Doubao chatbot during Lunar New Year, offering over 100,000 tech prizes and cash red packets to boost user engagement against competitors like Alibaba and Tencent.

SelfRugger

2026-02-26 09:10:02

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ByteDance Launches AI Giveaway Blitz

Moz Farooque ACCA

Thu, February 12, 2026 at 3:00 AM GMT+9 1 min read

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This article first appeared on GuruFocus.

ByteDance is going big to win attention in China’s AI race. To boost engagement with its Doubao chatbot during Lunar New Year, the company is offering everything from robot dogs and drones to short-term access to premium electric vehicles.

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According to the South China Morning Post, ByteDance plans to give away more than 100,000 tech prizes through in-app lucky draws, along with red packets worth up to 8,888 yuan, roughly $1,284. The goal is simple: get more users to sign up, stay active, and choose Doubao over rivals like Alibaba Group (NYSE:BABA) and Tencent (TCEHY).

The prizes include Unitree robot dogs and DJI drones, plus usage rights for EVs such as the Audi E5 and Mercedes-Benz CLA that integrate Doubao’s AI assistant. Winners don’t get full ownership, which keeps ByteDance private and unlisted with no public ticker while managing promotional costs and still generating major buzz.

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