Minister of Culture and Tourism Sun Yeli: Experiential economy is becoming popular

Minister of Culture and Tourism Sun Yeli stated that now, tourism is no longer just about visiting famous sites and sightseeing as in the past. People are more willing to immerse themselves in life, experience culture, and are more willing to pay for performances, queue for trendy attractions, and travel to a city for check-ins. Those new products that emphasize experience and empathy are always more favored by the market, and the experience economy is becoming popular worldwide. We will follow this trend, promote the deep integration of culture and tourism, cultivate more new brands such as traveling with performances, traveling with intangible cultural heritage, and traveling with events, while also launching new formats like cultural tourism commerce, cultural tourism sports, cultural tourism industry, and cultural tourism agriculture. Through this integrated development, we aim to cultivate new growth points, create new value, form new advantages, and better meet the needs of the people. (CCTV News)