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So here's something wild I've been thinking about -- while everyone was locked down during the pandemic obsessing over collectibles, video game cartridges quietly became a serious wealth play. Like, we're talking million-dollar territory now.
The most expensive video game of all time? A sealed copy of the original Super Mario Bros. from 1985 that went for $2 million in August 2021. Two. Million. Dollars. For a cartridge that most people probably threw in a drawer somewhere. The thing is, this wasn't some gradual climb -- the value absolutely exploded. Just a year before that record sale, Rally (this collectibles investment platform) had bought the same cartridge for $140,000. That's a 14x jump in twelve months.
But here's what really caught my attention: this wasn't an isolated spike. Summer 2021 was basically the inflection point for the entire market. Early July that same year, a sealed Super Mario 64 from 1996 smashed through the $1 million barrier at $1.56 million -- first game ever to hit seven figures. Then literally two days before that, The Legend of Zelda went for $870,000. All these records falling within weeks of each other.
The pattern is pretty obvious when you look at the timeline. A year earlier in July 2020, a sealed Super Mario Bros. had set a "record" at $114,000. That felt huge at the time. By April 2021, another copy hit $660,000. Then the floodgates just opened.
What makes these cartridges actually valuable is scarcity. We're talking about sealed, unopened copies -- most games from the 80s got played or lost. The ones that survived in pristine condition with original packaging? That's the rarity. Some of these were literally forgotten in desk drawers for decades before someone rediscovered them and realized they were sitting on serious money.
The whole thing really accelerated because of how the market structured itself. Platforms like Rally fractionalizing these collectibles, letting regular investors buy shares -- that democratized the space and created real price discovery. Suddenly video games weren't just nostalgia; they were an asset class. Gen X wealth meeting childhood memories equals a market that went from basically nonexistent to nine figures in about five years.
It's wild to think about what's probably still sitting in someone's attic right now.