"Spring Break + Qingming" creates a new Golden Week, Shoulv Hotel rises nearly 9%

On April 1st, the hotel and catering sector continued to rise in the afternoon. As of the time of reporting, Jinjiang Hotels (600754.SH) increased by over 8%, BTG Hotels (600258.SH) rose nearly 9%, and Junting Hotels (301073.SZ), Nanjing Hotels (601007.SH), and others followed suit.

On the news front, according to the National Immigration Administration, it is forecasted that during the upcoming Qingming Festival holiday, the daily average number of entries and exits at national ports will exceed 2.3 million people, an 11.1% increase compared to the same period last year. Large international airports such as Shanghai Pudong, Guangzhou Baiyun, Beijing Capital, Chengdu Tianfu, and Shenzhen Bao’an have seen a slight increase in passenger flow, with expected daily averages of 95k, 53k, 49k, 21k, and 19k travelers respectively. Passenger flow at land border ports near Hong Kong and Macau has increased significantly, with more residents returning home for ancestral worship, inbound tourism, and overseas compatriots. Among them, the daily average entries and exits at Shenzhen Luohu, Futian, Shenzhen Bay, West Kowloon Station of the Guangzhou-Shenzhen-Hong Kong High-Speed Rail, and Liantang Port are expected to reach 250k, 230k, 190k, 120k, and 110k people respectively. The daily averages at Zhuhai Gongbei, Hong Kong-Zhuhai-Macao Bridge, Qingmao, and Hengqin ports are expected to reach 375k, 152k, 113k, and 113k travelers respectively.

According to a research report by Maigao Securities, the demand for travel during Qingming is further releasing. With the spring holiday connecting, the characteristics of flight bookings before and after Qingming have changed accordingly. Data from Tongcheng Travel shows that from April 1st to April 2nd, the tourism market is expected to experience the first wave of travel peaks, with average airfares increasing by over 30% week-on-week. The extended six-day holiday broadens the travel radius, with significant growth in domestic long-haul flight bookings over 800 kilometers, and search interest for inbound and outbound tickets has increased by over 50% year-on-year.

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