Innovation + Culture Dual-Drive: Luzhou Laojiao Creates a Model for High-Quality Traditional Brewing Development

Currently, domestic industrial transformation has entered a deeper phase, and all sectors are accelerating efforts to integrate new-quality productive forces with the economy driven by traditional culture.

To help more entrepreneurs and startups join this wave, from March 18 to 21, the “New-Quality Gravity · Wisdom Convergence—2026 Guojiao 1573 China Specialized, Innovative and ‘Little Giant’ Leading Entrepreneurs Symposium” was successfully held in Luzhou.

Attending guests inspect the Guojiao 1573 national treasure cellar-pool cluster

This summit uses Guojiao 1573 as a cross-industry connecting bond, bringing together representatives from Fortune 500 companies, the captains of benchmark specialized, innovative, and “Little Giant” enterprises, mainstream business elites, and well-known experts in macroeconomics and industrial policy to赴 this industrial gathering.

At the same time, the summit closely follows the main development line of the new era, focusing on the proposition of a deep integration between the cultivation of new-quality productive forces and the living inheritance of intangible cultural heritage (ICH) skills. Through diversified on-the-ground formats such as core forum discussions, sharing benchmark case studies, cross-industry in-depth dialogues, and immersive cultural study and research, it creates a landmark exchange platform that integrates ideological collisions, resource matchmaking for industrial chains, and ecosystem co-building for industrial cooperation.

Attending guests inspect Luzhou Laojiao’s intelligent packaging center

This event effectively breaks down coordination barriers between traditional industries and emerging tech-innovation fields. It not only showcases the development foundation of traditional leading enterprises that have been deeply rooted in their industries and undergoing innovation-driven transformation, but also sketches a new landscape of industrial development in which traditional advantageous industries and frontier tech-innovation forces complement and co-exist, mutually empowering each other in both directions. It drives the conversion of cultural resources into economic value and the sinking of tech-innovation momentum into the real economy, helping to build a modern industrial ecosystem of higher quality and greater resilience.

Join hands with specialized, innovative, and “Little Giant” enterprises—open up new growth frontiers

As the platform for building synergy between traditional leading enterprises and specialized, innovative, and “Little Giant” enterprises, this summit focuses on frontier technologies such as smart factories and AI, promoting the implementation of cross-industry integration.

Multiple industry leaders who have conducted research on “specialized, innovative, and ‘Little Giant’” enterprises, “AI,” and “digitization” bring their latest theoretical insights and practical achievements, drawing on their own years of theory and practice.

Taking Luzhou Laojiao as an example, it has long been committed to deepening cooperation in three areas: opening research platforms, linking industrial resources, and integrating data elements—accelerating technology transformation through an open ecosystem and consolidating advantages across the industrial chain.

On March 19, at the summit’s core forum, Tang Dongliang, Executive Vice President of Luzhou Laojiao Co., Ltd., pointed out that specialized, innovative, and “Little Giant” enterprises are a backbone force within the country’s industrial system. China has already cultivated 17,600 specialized, innovative, and “Little Giant” “Little Giants” enterprises, driving the formation of multi-tier innovation enterprise groups.

Tang Dongliang said that as a leader in strong-flavor baijiu, Luzhou Laojiao has built the industry’s first brewing ecological park and an intelligent packaging center for the “lighthouse factory.” Its innovative core is highly aligned with the spirit of specialized, innovative, and “Little Giant” enterprises.

Tang Dongliang, Executive Vice President of Luzhou Laojiao Co., Ltd., delivers remarks

On the other hand, rapidly developing frontier technologies have already become a lever for enterprises to drive innovation and accelerate reforms.

In this forum, economist Ren Zeping delivered an in-depth assessment of macro trends and the wave of technology. He not only pointed out the disruptive changes and potential risks brought by the development of artificial intelligence, but also noted that China’s economy is accelerating the switch of the growth engine, and that specialized, innovative, and “Little Giant” enterprises are the core entities for high-quality development.

Ren Zeping delivers a keynote speech titled “New Cycle 2026: Macro Outlook”

Following the interpretation of macro trends, Chen Jing, Vice Chairperson of the China Association of Small and Medium Enterprises, focused on the implementation level. She systematically broke down the policies related to cultivating specialized, innovative, and “Little Giant” enterprises, reviewed the cultivation results from 2020 to 2025, and suggested that enterprises should focus on their main businesses, integrate AI technologies, and build industrial ecosystems. At the same time, she also introduced in detail the association’s full-dimensional empowerment for enterprises and supporting service support.

Chen Jing delivers a keynote speech titled “Coordinated Innovation: Building a Service Ecosystem for Specialized, Innovative and ‘Little Giant’ Enterprises”

In the new round of economic cycle, specialized, innovative, and “Little Giant” enterprises shoulder an important mission for industrial upgrading and have drawn great attention from the market; they have already become the core focus of competition for future industries. These enterprises combine standout advantages: high levels of specialization and strong technological attributes. Against this backdrop, what practical lessons have the captains and managers of well-known enterprises gained during development planning, transformation, and upgrading?

At this summit, heavyweight guests including Wo Chengju, Chairman of Dongchao Technology; Li Chao, Vice President of LunDong Technology; and Lu Shuping, a former senior executive of Midea Group, gathered on site. Based on first-line industrial practice, they jointly explored new insights and innovative approaches for industrial development.

First, Wo Chengju, Chairman of Dongchao Technology, shared the company’s hard-core technological breakthroughs. Its independently developed “Unbounded Aerial Full-Interactivity” technology leverages super-lens aerial imaging capabilities and, together with AI and sensing technologies, enables intelligent interaction. It has broken foreign technology monopolies in one fell swoop and has already been successfully implemented in multiple fields such as medical care, intelligent cockpits, and people’s livelihood engineering. Through deep cooperation with leading enterprises across various industries and the output of core modules, the company achieves two-way empowerment and coordinated development. In addition, Wo Chengju also expressed a vision to deepen cooperation with traditional enterprises such as Luzhou Laojiao, hoping to apply the technology to scenarios including digital display of intangible cultural heritage skills and upgrades to intelligent manufacturing, so as to comprehensively enhance user experience and industrial value.

Wo Chengju delivers a thematic sharing session titled “Immersive Practice of Using No-Medium Aerial Imaging Interaction Technology to Empower an Industrial Ecosystem for Win-Win Outcomes: Intelligent Enjoyment”

Next, Li Chao, Vice President of LunDong Technology, focused on sharing the industrial implementation and application of AI technologies. He dissected the underlying logic and potential risks of AI agents such as OpenClaw, and clarified the core pathway for enterprise AI implementation. In his view, AI is only an empowerment tool, not the final goal. Enterprises must clarify their service positioning, implement applications based on data interoperability, and high-precision scenarios are not yet suitable for hasty deployment.

Li Chao delivers a thematic sharing session titled “Know the Principles First, Then Get Hands-On: An In-Depth Analysis of OpenClaw”

Li Chao reminded enterprises not to blindly chase technology iteration, but to return to the essence of management—anchoring business objectives, ensuring AI governance, aligning with business processes, and fully mobilizing the initiative of business departments to steadily promote AI technology implementation and take root.

Meanwhile, Lu Shuping, a former senior executive of Midea Group, brought highly practical execution-oriented methodologies. He proposed that enterprises can achieve improved quality and efficiency and doubled profits through a combined model of lean management and tech empowerment. He also emphasized that enterprises should focus on their core main business, optimize internal processes, streamline ineffective costs, build a scientific and rational incentive system, and lay a solid foundation for high-quality development.

In addition, Lu Shuping, a former senior executive of Midea Group, shared practical approaches, proposing that enterprises can achieve improved quality and efficiency and doubled profits through “lean management + tech empowerment,” emphasizing focusing on core business, optimizing processes, removing ineffective costs, and establishing a scientific incentive mechanism.

Lu Shuping delivers a thematic sharing session titled “How to Improve Quality and Efficiency to Achieve Doubled Profits—Inspiration from Midea Group’s Transformation”

During the summit, Luzhou Laojiao also disclosed achievements from advanced manufacturing practices. With investments at the billion-yuan level, it promoted end-to-end intelligent upgrades for brewing and packaging, directly translating into advantages in efficiency, quality, and cost.

Zhao Bingkun, Deputy General Manager of Luzhou Laojiao Co., Ltd., released the company’s advanced manufacturing practice achievements in new-quality productive forces. He looked back on the development stages from “catch-up digitalization” to “intelligent-and-digital leaps.” As the chain leader, he drove dozens of companies in the park to develop in coordination.

Zhao Bingkun revealed that the company invested 12 billion yuan to build an intelligent brewing base. By using data modeling to replicate artisans’ craftsmanship, production efficiency increased by 70%, the ratio of high-quality liquor improved by 10%-20%, and labor usage was significantly reduced.

At the same time, Luzhou Laojiao built an intelligent packaging center according to lighthouse factory standards, achieving end-to-end automation. Single-line efficiency doubled, and labor decreased by over 90%. Zhao Bingkun emphasized that the key to implementing intelligentization is to adhere to “four synchronizations” between informatization and hardware, and to rely on digital twin technology to pre-simulate and optimize.

This strategy of using intelligent digitization to drive upstream-and-downstream coordination across the industrial chain can continuously empower the entire chain, improving overall supply efficiency and risk-resilience capacity.

Zhao Bingkun delivers a thematic sharing session titled “Demonstration Case of Luzhou Laojiao’s New-Quality Productive Forces in Advanced Manufacturing Practice”

Immersive experience of intangible cultural heritage—let thousand-year skills come alive

Worth noting is that, alongside the summit, a major event for intangible cultural heritage was held: Luzhou Laojiao · Guojiao 1573 Sealing Ceremony. Based on the “living dual national treasures,” it makes cultural and commercial value resonate together, and renews the vitality of intangible cultural heritage through innovative expression.

“Living dual national treasures” refers to the Guojiao 1573 national treasure cellar-pool cluster, continuously brewed for more than 450 years, and Luzhou Laojiao’s traditional liquor-brewing skills, which have been passed down for more than 700 years and carried forward through 24 generations of master brewers. The former is an unreplicable “living artifact,” nurturing a proprietary consortium of strong-flavor microorganisms; the latter is a continuously living and replenishing “living craft,” carrying the craftsmanship spirit and cultural lineage of Chinese baijiu. The two complement each other and remain dynamically sustained. They are not only Luzhou Laojiao’s core barriers in its deep cultivation of strong-flavor baijiu, but also its unique and scarce assets for activating intangible cultural heritage and empowering its brand, laying a cultural foundation and a quality tone for the whole ceremony.

And the Sealing Ceremony, with sacrificial rites and mastercraft performances that activate intangible cultural heritage, strengthens Luzhou Laojiao’s mental positioning as the originator of strong-flavor baijiu. At the same time, through activities such as the themed interview “That One Jar of Wine in Life” and “Intangible Cultural Heritage Night,” it builds a high-end value ecosystem, deepens value resonance with elite circles, and promotes the creative transformation and innovative development of traditional culture.

Attending guests observe the 2026 Luzhou Laojiao · Guojiao 1573 · Sealing Ceremony

Against the backdrop of an industry adjustment period, Luzhou Laojiao has long adhered to turning cultural IPs such as the Sealing Ceremony into channel momentum, community influence, and brand moat strength. It leverages the intelligent upgrades of digitized production to enhance brewing performance and optimize supply-and-demand structures, while also expanding into new formats such as cultural tourism experiences and cultural-creative derivatives. It achieves two-way empowerment and coordinated growth between cultural inheritance, industrial upgrading, and operating benefits.

Forge the cultural soul—empower the real economy with brand vitality

Over a four-day period, the summit not only achieved cross-domain exchange of ideas and efficient connection of industrial chain resources, effectively linking resources among channels, government-enterprise, cultural tourism, and tech innovation, and consolidating the foundation for market cooperation. It also more centrally demonstrated Luzhou Laojiao’s long-term strategic resolve to activate intangible heritage assets with new-quality productive forces and drive industrial upgrading with cultural innovation—further consolidating the developmental tone of steady operations during a deep adjustment cycle in the baijiu industry.

As an industry leader, Luzhou Laojiao relies on its mature business layout built on two brands, three product series, and one major single product, continuing to optimize its product structure and stabilize its profitability levels.

According to financial reports, in the first three quarters of 2025, Luzhou Laojiao achieved operating revenue of 231.27 billion yuan and attributable net profit to shareholders of 107.62 billion yuan. The gross margin of its core products remains at a high level, with ample operating cash flow, showing strong development resilience.

While guarding the two living cultural heritage foundations—the Guojiao 1573 national treasure cellar-pool cluster and traditional brewing skills—Luzhou Laojiao also precisely grasps consumption trends and pushes forward young-oriented, lower-alcohol, and scenario-based innovations in depth. It has created the industry’s first benchmark single product at the 100-billion-yuan level: the 38-degree Guojiao 1573, securing an early mover advantage in the lower-alcohol high-end market, broadening consumption boundaries and cultivating a second growth curve. Through the Guojiao 1573 Ice · JOYS immersive experiential drinking scenario, it connects with Generation Z consumers and extends strong-flavor baijiu consumption from business and social settings to everyday “pleasure-for-me” consumption.

38-degree Guojiao 1573 becomes the first lower-alcohol single product in the baijiu industry to break the 100-billion-yuan scale

At the same time, relying on top cultural IPs such as the Sealing Ceremony and the International Poetry and Wine Culture Conference, Luzhou Laojiao continues to accumulate premium brand momentum and efficiently convert it into community-driven distribution growth and incremental group-purchasing demand. It deepens value resonance with elite communities and achieves high-efficiency conversion of cultural value into market value and operating benefits.

This summit is an important practice for Luzhou Laojiao to stand on the chain-leader positioning, empower the real economy, and promote coordinated upgrading across the entire industrial chain.

As a benchmark enterprise for the deep integration of new-quality productive forces in the baijiu industry and the living inheritance of intangible cultural heritage, Luzhou Laojiao is charting a high-quality development path driven by both tech innovation and culture. On one hand, it implements intelligent brewing and other digitized and intelligent technologies to improve production efficiency and stabilize quality standards, remolding productive forces through technological innovation. On the other hand, it digs deep into the scarce cultural resources of the “living dual national treasures,” and builds an unreplicable brand moat.

And with its combined strategy of consolidating the premium base, expanding into lower-alcohol products, improving efficiency with intelligent digitization, and empowering with culture, Luzhou Laojiao continues to strengthen its anti-cycle capability and core competitiveness in the new industry cycle. It not only ensures stable performance and optimization of its operating structure, but also provides an industry model that can be referenced and replicated for activating intangible cultural heritage, transforming and upgrading China’s traditional brewing industry, and moving toward modernization.

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