E Fund's Wealth Business First Quarter Personal Customer Fund Agency Scale Approaches 10 Billion Yuan

Recently, E Fund Wealth has released its first complete quarterly operating performance report since launching its sales business. As of March 31, E Fund Wealth’s personal-client fund distribution sales—assets under management—have reached nearly 10 billion yuan.

E Fund Wealth’s rapid breakthrough in distribution AUM for the first quarter benefits both from the long-term optimistic outlook for capital markets and from the trend of transformation in the wealth management market toward a buyer-oriented model. After six years of accumulating experience from a pilot program for fund investment advisory (IA) services, E Fund Wealth officially began its sales business on December 23, 2025, launching professional IA services and distributing funds across the entire market through its in-house platform “e Wallet,” so investors can feel a high-quality investment experience.

In recent years, residents’ wealth has continued to grow, and concepts such as scientific investing and asset allocation have gradually become widely accepted. IA institutions, backed by their professional investment research and development capabilities and high-quality companion services, have earned investor recognition, and more and more investors are choosing to plan their wealth and manage their investments through IA institutions. E Fund Wealth said the company will always adhere to the fundamentals of the fund IA business, follow a “small but beautiful” development path, focus on enhancing product competitiveness and improving customer service quality, and steadily and solidly carry out its wealth management business.

(E Fund Fund)

(Editor: Xu Nannan)

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