Qingming Holiday Sparks Demand Release in Shenzhen Real Estate Market, "Silver April" Becomes a Key Observation Period

The Securities Times reported on April 6 that in March, the just-concluded month, the housing market in first-tier cities showed positive performance, and the traditional peak season “Silver April” has become an important observation window for market trends.

During the Qingming Festival holiday, demand in Shenzhen’s housing market continued to be released, and market conditions were slightly better than last year. A marketing manager for a new housing project in Longgang District said that on the first day of the holiday, three units were sold. The company plans to gradually withdraw discounts and expects the May Day window to see a rebound. However, homebuyers noted that discounts are mostly a marketing tactic, and they care more about quality and value for money.

Data from Lejoy Home Research Center shows that from April 1 to 3, Shenzhen’s primary residential property online signings were 361 units, and secondary homes were 685 units, for a total of more than 1,000 units. Secondhand homes became the core driver of the “early spring” momentum. Brokers in the Luohu school-district area said that transaction activity has rebounded, prices overall have remained stable, and the market continues to warm up by using price adjustments to drive volume.

Statistics from the Shenzhen Real Estate Intermediaries Association show that in March, 7,225 secondary residential units were transacted, an increase of 151.2% month over month (a new high in the past 12 months), but a decrease of 6.2% year over year, reflecting that confidence is still insufficient. The market shows three major characteristics: demand-driven purchases lead, different districts have stepped up efforts, and large projects are concentrated. Buyers put more emphasis on value and liquidity.

Wang Shao, chairman of the Guangdong Provincial Real Estate Industry Association, said at the 2026 Forum on Views that key cities have already seen “point-like recovery,” supply and demand are moving toward balance, while third- and fourth-tier cities are still under pressure. He called for precise policy adjustments and for driving high-quality development with “good homes + good services + good operations.”

(Editor: He Xun)

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