Wow, Snoop Dogg is back in action! His new NFT collection on Telegram Gifts sold out in half an hour — nearly a million tokens sold, $12 million in revenue. Premium tiers sold out in just two minutes. It’s serious when such volumes move so quickly.

The collection was divided into five difficulty levels. The most expensive Westside Sign (12,000 units at 10,000 TON each, roughly $12,500 per piece at the current TON price of $1.25), sold out in 1 minute and 47 seconds. Low Rider and other categories also sold out quickly. Fans are clearly hungry for Snoop Dogg NFTs, especially if connected to the new Telegram platform.

Interestingly, these are not just images — each NFT appears in a new Snoop music video called Gifts. Plus, they can be used as profile avatars, adding a social element beyond mere speculation. After the launch, trading volume on secondary TON markets has already increased by 7.75%.

Snoop has been involved in crypto for a while — since 2013, he’s sold music for Bitcoin, collected Bored Apes, and worked with the metaverse. This isn’t his first NFT story, but snoop dogg nft on Telegram looks like a new level. The Telegram Gifts platform is showing strong results — the first Plush Pepe drop is now worth 4,200 TON, and total trading volume on the platform has already exceeded $122 million.

I think this is a sign that the NFT market isn’t dead yet, especially if celebrities with such influence like Snoop continue to believe in it. The collection is already trading on secondary markets, with official sales opening in three weeks. It will be interesting to see how this develops further.