Sushiro dining requires showing the last digits of your phone SIM. Staff: to prevent scalpers from reselling accounts.

On March 27, the topic “Sushiro requires the display of SIM card last digits for dining” attracted significant attention.

Several netizens posted on social media saying that Sushiro has added a new prompt in its mini program for reservations and queue number systems: consumers must input the last four digits of their mobile phone number and may be required to show the last digits of their mobile SIM card to the staff during check-in and seating.

Interface News reporters checked the Sushiro mini program and found that in stores in cities like Beijing, Shanghai, Chengdu, and Jinan, users need to fill in the last four digits of their mobile phone number when making a reservation. The reservation number interface shows, “To ensure that it is the person who made the reservation dining, you need to input the reservation number and the last digits of your mobile phone here when checking in; you may need to show the last digits of your mobile SIM card to the staff when being seated.” However, there are currently no such requirements in related stores in Guangzhou and Shenzhen.

Source: Sushiro mini program

Regarding the requirement to display the SIM card last digits for dining, Interface News called the Sushiro store at Xidan Joy City in Beijing, and the relevant staff stated that this measure started on Tuesday of this week, mainly to prevent scalpers from reselling queue numbers. The staff at the Shanghai Lujiazui Center store also told Interface News that the behavior of scalpers reselling numbers is relatively common and can affect store order, so relevant measures have been taken.

Currently, the demand for dining at Sushiro in Beijing and Shanghai is quite high, with many stores’ reservation wait times extending up to a month. Among them, the reservation at the Xidan Joy City store in Beijing is fully booked from March 27 to April 19, with the longest wait extending to April 26. Many netizens had previously reported difficulties in obtaining queue numbers during peak dining hours, with wait times reaching two or three thousand tables.

Against this backdrop, behaviors such as queueing on behalf of others and reselling numbers continue to emerge. A post on a second-hand trading platform shows that the “queueing on behalf of others” price at some Sushiro stores in Beijing ranges from 20 yuan to 160 yuan, marked with “special number collection, dedicated queueing, fast entry,” and the post has been viewed 474 times with over 100 interested parties.

In response to the phenomena of scalpers queueing on behalf of others and reselling numbers, a relevant person in charge at Sushiro recently stated to the media that since discovering the reselling problem, Sushiro has implemented various measures, including only allowing individuals to collect paper queue numbers through the application or in-store; screenshots shared are invalid; each customer is limited to obtaining a number once per dining experience; if reselling behavior is confirmed on-site, queue eligibility will be immediately revoked, and corresponding measures, including reporting to the police, will be taken.

Sushiro is a sushi brand under the Japan FOOD & LIFE COMPANIES group, operated by AKINDO Sushiro, primarily offering sushi and other dishes. Established in June 1984 and headquartered in Osaka, Japan, it currently operates over 900 stores worldwide. In 2021, the brand entered the mainland China market, with its first store opening in Guangzhou, and subsequently expanding into Shenzhen, Foshan, Chengdu, Chongqing, Jinan, and other cities.

According to data from Narrow Door Restaurant Eye, the average consumption at Sushiro in China is 118.72 yuan, with currently 123 operational stores. Among them, 38 are in Guangdong, 16 in Beijing, and 5 in Shanghai. In the first two months of 2026, it has opened 8 new stores.