Haidilao's 2025 Revenue Reaches 43.225 Billion Yuan, Over 200 Specialty-Themed Stores Renovated, Partial Product Decision-Making Authority Decentralized to Regional Divisions

On March 24, Haidilao announced its full-year performance for 2025. The report shows that in 2025, Haidilao achieved revenue of 43.225 billion yuan, a 1.1% increase year-over-year. Meanwhile, the group’s diversified businesses continued to expand, with delivery revenue reaching 2.658 billion yuan, up 111.9%; other restaurant operations generated 1.521 billion yuan, a 214.6% increase.

The announcement states that in 2025, Haidilao operated a total of 1,383 restaurants, including 1,304 company-operated stores and 79 franchise stores. In addition to its main brand, the company continued to develop new brands in various segments such as seafood stalls, sushi, hotpot, and Chinese fast food. By the end of 2025, aside from the Haidilao brand, the company operated 20 other restaurant brands with a total of 207 locations.

The group has built store models tailored to different commercial districts and customer segments, including fresh-cut stores, night snack shops, family-friendly stores, and pet-friendly locations. By the end of 2025, over 200 themed specialty stores had been renovated, with fresh-cut and night snack stores already established in key cities nationwide; family, pet, and community-oriented stores have been systematically launched, effectively increasing brand penetration and customer loyalty in existing markets.

Due to changes in table turnover rates and adjustments in product and scene innovation models, Haidilao’s profit, core operating profit, table turnover rate, and customer visits fluctuated compared to the previous year. The announcement shows that in 2025, Haidilao’s core operating profit was 5.403 billion yuan, down 13.3% year-over-year; net profit was 4.042 billion yuan, down 14.0%. The overall table turnover rate for self-operated Haidilao restaurants was 3.9 times per day, serving over 380 million customers throughout the year, with an average customer spend of 97.7 yuan.

In terms of product offerings, Haidilao has established a “national + regional” dual-driven product innovation mechanism. During the year, the company launched the “fresh-cut” series of meat products, including fresh-cut seafood, beef, chicken, and pork. The company also maintains a seasonal update system to ensure product supply aligns with seasonal demand. Strategically, the group has delegated some product decision-making authority to regional offices to enhance localization and adaptability. By the end of 2025, regional specialty products exceeded 100 varieties, covering hotpot bases, dishes, condiments, and desserts.

The announcement also mentions that in 2025, Haidilao restructured its “Red Pomegranate” plan, forming a dual incubation system of “Head Chef” and “Common People’s Kitchen.” The “Head Chef” system focuses on employee entrepreneurship, while the “Common People’s Kitchen” system is driven by headquarters-led project incubation.

Haidilao aims to stimulate internal entrepreneurial potential through the “Head Chef” system and promote multi-category, multi-level market coverage via the “Common People’s Kitchen,” further improving the efficiency of project collaboration. Besides the Haidilao brand, the group has established a presence in segments such as seafood stalls, sushi, Western light meals, small hotpot, and Chinese fast food.

In terms of delivery, the company has established over 1,200 delivery outlets nationwide and partnered with major delivery platforms. It is also continuously developing new products suited for delivery scenarios, optimizing delivery operations, and supporting other brands under the Red Pomegranate plan to explore delivery services. The announcement indicates that the Haidilao brand has gradually formed a “dine-in + home delivery” dual-driven model, with delivery becoming a key growth driver for the group, supporting high-quality development in the future.

(Company Announcement)

(Edited by: Lin Chen)

Keywords: Haidilao Catering