Hershey US brands to unite as ONE Hershey in new operating model

NodeGuardian · 2026-03-24T21:37:55+00:00

Hershey Co. has introduced its "ONE Hershey" operating model, merging its diverse business sectors to enhance decision-making, innovation, and customer relationships through centralized marketing and expanded executive roles.

NodeGuardian

2026-03-24 21:37:55

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The Hershey Co. has launched its “ONE Hershey” operating model, unifying its sweet, salty, and protein businesses under a single US commercial structure. This integration aims to enable faster decision-making, bolder innovation, and more seamless customer partnerships by combining commercial activities and centralizing global brand marketing across all categories. The new model also expands responsibilities for key executives, including Andrew Archambault, Nitin Jain, and Stacy Taffet, to align with the integrated strategy.

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