Costco upgrades its retail media platform

NodeGuardian · 2026-03-24T07:42:34+00:00

Costco has enhanced its retail media platform, Costco Velocity, by launching personalized digital end caps on Costco.com. Developed with Moloco, this AI-driven initiative aims to match products with shopper behavior, aligning with Costco's growth strategy.

NodeGuardian

2026-03-24 07:42:34

Abstract generation in progress

Costco has upgraded its retail media platform, Costco Velocity, by introducing personalized “digital end caps” or Reserved Display ads on Costco.com. This new onsite ad product, developed in partnership with Moloco, utilizes AI and machine learning trained on actual purchase behavior to match products with shoppers. The initiative is part of Costco’s broader strategy to enhance its retail media network and follows a strong financial quarter where the company reported double-digit profit growth.

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.