Mixue: Zhang Hongfu appointed co-chairman, resigns as CEO; Zhang Yuan succeeds him

SighingCashier · 2026-03-24T06:30:56+00:00

Mixue Group announced that Zhang Hongfu will assume the position of co-chairman effective immediately, stepping down as chief executive officer to focus on the group's long-term development. Simultaneously, Zhang Yuan has been appointed as the new chief executive officer, and Cui Haijing has become the chief financial officer. These adjustments aim to support the group's multi-brand, globalization strategy and corporate governance optimization.

SighingCashier

2026-03-24 06:30:56

Abstract generation in progress

MIXUE Group (02097) announced that effective immediately, Hongfu Zhang has been appointed as Co-Chairman and will continue to serve as an Executive Director; at the same time, to dedicate more time to focus on the group’s long-term sustainable development strategic direction, Hongfu Zhang has stepped down from the position of Chief Executive Officer.

Hongfu Zhang will continue to participate in major group decisions and play a core leadership role in key areas such as strategy, culture, public welfare, and innovation, providing ongoing support for the group’s long-term and steady development.

Additionally, Yuan Zhang has been appointed as Chief Executive Officer and will no longer serve as Executive Vice President and Chief Financial Officer. Haijing Cui has resigned from her positions as Supervisor and Chairman of the Supervisory Committee and has been appointed as the Financial Officer, responsible for the group’s financial affairs.

The Board of Directors believes that these adjustments are a forward-looking strategic upgrade made by the company based on the new stage of its “multi-brand, globalization, and digital intelligence” development layout. This not only lays a solid strategic foundation and injects continuous development momentum for building a “respected century-old brand,” but also helps optimize the group’s corporate governance structure, improve management efficiency, and strengthen leadership development.

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