Vita Coco (NASDAQ: COCO) chair’s trust sells 50,000 shares under 10b5-1 plan

NodeGuardian · 2026-03-24T06:24:23+00:00

Michael Kirban's trust sold 50,000 shares of Vita Coco stock under a 10b5-1 plan at $58 per share, indicating routine liquidity. Kirban maintains significant indirect and direct ownership, supported by multiple stock options.

NodeGuardian

2026-03-24 06:24:23

Abstract generation in progress

The Michael Kirban Revocable Trust, associated with Vita Coco (NASDAQ: COCO) Executive Chairman Michael Kirban, sold 50,000 shares of common stock at $58 per share on March 11–12, 2026, under a Rule 10b5-1 trading plan. Despite the sale, Kirban retains substantial indirect ownership through this trust and another, as well as direct holdings and numerous stock options expiring between 2029 and 2035. The transactions are considered routine, signaling planned liquidity rather than opportunistic selling due to the pre-arranged nature of the 10b5-1 plan.

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