"Tech-savvy guy" BYD is starting to advance into "tech-savvy warm guy"!

Unexpectedly, BYD, known as the “Car Circle Tech Guy” and always focused on technology, has been deeply cultivating an “Engineer Culture” while also making efforts in the user emotional experience track. BYD is implementing the “Emotional Dopamine” throughout 2025, allowing every user to feel the warmth behind the technology during the entire vehicle lifecycle. This makes the identity of “BYD Car Owner” a label that combines both value and happiness, where hardcore technology meets caring emotions.

The ultimate purpose of technology is to serve people and empower emotions. BYD’s “warmth” is not superficial; it is rooted in deep technological innovation, transforming every user need into perceptible experiences—from delivery ceremonies to user activities, from product features to user rights.

To fully meet users’ “car-playing” needs and foster a Chinese automotive culture, BYD has invested 5 billion yuan to build a full-terrain professional racetrack, supporting “one million people on the track,” giving more people the chance to experience track culture and driving pleasure, and to feel the ultimate charm of new energy technology and products!

If technology is the foundation of emotional value, then the continuous expansion of ecological rights extends this warmth beyond just driving. BYD understands users’ pursuit of quality life and continuously upgrades the car owner ecosystem—from “selling a car and making a friend” to “providing a quality lifestyle,” making every choice a key to a better life.

Major cross-industry collaborations in BYD’s 2025 plan include: partnering with Midea to create “Car Control Home” and “Home Control Car” for seamless connection between home and travel; JD.com integrating with BYD App to enrich the points ecosystem, extending brand warmth from driving to all aspects of quality life; strategic cooperation with Fosun Travel to enable all brand car owners to redeem high-level memberships for Fuxing Travel, including exclusive benefits at high-end resorts like Sanya Atlantis and Club Med Mediterranean, adding surprises and a sense of ceremony to leisure time; BYD also became the first Chinese car brand to partner with LEGOLAND globally, creating a benchmark travel and family experience. These ecosystem expansions are not just simple cross-industry collaborations but are based on precise insights into millions of user needs, continuously enhancing the sense of gain and added value of BYD car owners.

The emotional experience BYD offers extends beyond products and ecosystems to every face-to-face encounter. From the “Dynasty Grand Ceremony” to the official club “Wo Di Chao You Hui,” each event witnesses the collective journey of Chinese brands going global, experiencing track passion, exploring Chinese roots, and enjoying LEGO family time—blending Eastern heritage with warm living. The Ocean Fourth Anniversary celebration brought together different (young) Ocean fans in passionate resonance; co-creating the “Million Seagull Global Night” with trendsetting experience officers to unlock wonderful travel experiences; from the passionate gathering at the User Conference to off-road adventures at the Alxa Hero Festival and the Ulan Buu Winter Ice and Snow Season, and through the “Fangcheng Leopard Good People Good Leopard Public Welfare Plan,” the spirit of “buy one car, make a group of friends” is rooted in every Leopard friend.

Tenset and its “Trend Friends” have journeyed together from the G20 to the “Tenset Night” celebration, witnessing the delivery of the 300,000th D9, and ending with warm family reunions at year-end, always working hand-in-hand with users to create and share, defining the warmth of a new era of luxury travel with sincerity.

BYD is also establishing the “Yao Wang Business Research Institute” for car owners, building a “Chinese Entrepreneurs Circle”; listening to user voices through “Product Manager Face-to-Face” sessions for deep co-creation, driving precise product and service iteration; and annually hosting the “National Car Owners’ Association President Forum” to uphold brand original intentions and unite users.

BYD after-sales service upholds “Sincere Service,” with technicians rushing through wind and snow to assist, and service stores providing warm care on the way home—shifting from “passive service” to “active care,” making every visit and trip reassuring for car owners.

This warmth hidden in companionship not only includes joyful moments in daily life but also embodies a sense of responsibility with green travel. Every BYD car owner’s green journey contributes to a better tomorrow.

In the new year, as technology continues to evolve and ecosystems expand, we look forward to BYD bringing more “fan-pampering” surprises to car owners. May every BYD owner find steady happiness and satisfaction in every journey and every aspect of life.