Bank of China Ningbo Branch Takes Multiple Measures to Deepen "3·15" Financial Education and Publicity Campaign

Source: Xinhua Finance

On the occasion of the 2026 “3.15” International Consumer Rights Day, Bank of China Ningbo Branch actively practices the concept of “Finance for the People.” It organized various branches to carry out diverse and targeted financial consumer rights protection education activities, delivering professional financial knowledge and warm services to citizens, special groups, and corporate employees, continuously contributing to the creation of a healthy, safe, and harmonious financial consumption environment.

From March 12 to 14, Yinzhou Branch participated actively in the “Ningbo 3.15 Trustworthy Consumption Carnival” organized by the Consumer Association. They set up financial consumer protection education booths at busy market sites. The activities cleverly combined on-site shopping, dining, and other consumption scenarios, focusing on social hot topics such as the eight basic rights of financial consumers, prevention of telecom and online scams, identification of internet loan chaos, and strengthening personal information protection, conducting precise publicity. To enhance the fun and effectiveness of the campaign, the bank also carried out interactive activities like prize-winning quizzes on consumer protection knowledge and small financial fraud prevention tests. Staff provided personalized consultation services tailored to different groups’ needs, effectively enhancing citizens’ awareness and ability to prevent financial risks across all age groups.

To effectively safeguard the financial rights of special groups such as delivery riders, sanitation workers, the elderly, and teenagers, and to strengthen grassroots financial security, Bank of China Ningbo Branch launched targeted publicity efforts. Volunteers from Xiangshan Branch visited the local “Shanhai Yi” charity restaurant; the Ningbo Branch education team visited the University of Nottingham Ningbo China; Haishu Branch education team went to Wangchun Street Health Service Center, among others, conducting multi-point publicity. Volunteers focused on common financial risks faced by these groups, distributing illustrated brochures and explaining real cases. For the elderly, they emphasized common scams like pension fraud and health product scams, reminding them to protect their retirement funds. For delivery riders and other new employment workers, they focused on prevalent scams such as fake customer service calls and rebate fraud, teaching the “Three No’s” principle: “Don’t trust, don’t reveal, don’t transfer” to prevent scams.

On the eve of “3.15,” Beilun Branch proactively visited a local transportation equipment company, holding a “Financial Consumer Protection Lecture” during employees’ lunch break, delivering financial knowledge and rights protection guidelines directly to frontline workers. The activity tailored content for different roles such as truck drivers and loaders, educating them on QR code scams, fake loans, and bank card theft, and introducing related financial services. It also explained safety of wage accounts, small-scale financial management, credit maintenance, and legal rights protection for loaders, guiding them to establish rational investment concepts and stay away from high-yield traps. Through brochures, case explanations, and one-on-one Q&A sessions, the activity effectively improved employees’ financial literacy and risk awareness.

This series of “3.15” education activities reflects Bank of China Ningbo Branch’s commitment to social responsibility and protecting the legitimate rights and interests of financial consumers. Moving forward, the bank will continue to innovate models and carry out precise and regular financial knowledge education activities, helping the public improve financial literacy and safeguarding a harmonious and stable financial environment. (Zhang Minsi)

Editor: Mu Hao

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