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Encrypted Web3 Email Marketing Service, EtherMail, Wants to Dethrone MailChimp
EtherMail is a Web3 email solution for anonymous and encrypted wallet-to-wallet communication.
Using EtherMail, companies can send rich content directly to their asset holders based on blockchain-synced real-time information. The service also allows fully anonymous P2P communication and rewards its users for reading relevant content in their inboxes.
Fresh off a $3 million seed round and a $4 million pre-Series A funding a few months apart, Ethermail is expanding its solution to more B2B clients building in the blockchain industry. This expansion is made more necessary following a recent move by the popular enterprise email marketing service, MailChimp, to end engagement with some companies and individuals in the blockchain sector.
Based on various reports, affected companies include:
According to reports, MailChimp indicated to the affected companies that the risk associated with their account was ‘too great for us to support sending.’
Ethermail, on the other hand, has declared that it is building with the companies in mind.
“Given the frequency with which holders sell their crypto and NFTs, it is extremely difficult for projects to maintain direct contact with holders of their assets,” stated EtherMail Co-Founder, Gerald Heydenreich, in a press release accompanying the startup’s seed raise.
“We are at the vanguard of innovation when it comes to wallet-to-wallet communication, and are building a category-leading solution that will redefine email for the Web 3.0 era – completely user-centric, secure, and anonymous. Think of Gmail plus MailChimp plus blockchain, that is Ethermail!”
Some of the popular messaging communities relied upon by blockchain companies and communities, including Discord and Telegram, are prone to phishing and exploits, and Etheremail wants to address this gap in secure communication.
Specifically, the team at Fabric Ventures, one of the lead investors in the innovative platform, believes that Ethermail can address phishing and exploits by tapping the blockchain’s security to authenticate a message sender.
The service also wants to help companies proactively mitigate the risk of communication fraud by pre-emptively informing users of breaches and vulnerabilities while enabling self-updating mailing lists for community newsletter distribution based on up-to-the-minute smart contract data.
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