Xiao Fen: Starting with 5,000 yuan, transforming a small workshop with only three people into a global brand— the secret is just these six characters

Source: Zhenghe Island (ID: zhenghedao)

Getting to know a new high-quality entrepreneur every day:

Today, I introduce an old friend, Xiao Fen.

He is the chairman of Fenda Technology. He has been with Zhenghe Island for a full 13 years and is the director of Guangdong Zhenghe Island. A typical “first-generation” entrepreneur born in the 60s, very pragmatic.

Over the years, Xiao Fen has always had a fighting spirit. At 27, he gave up a stable job to go into business. At 31, he started his second venture, determined to create his own audio brand, even with only 5,000 yuan in his pocket. Relying on integrity and perseverance, he turned a small workshop with just three people into a globally renowned audio empire.

Today, you might see the words “Fenda” in American malls or European supermarkets. Chinese-made speakers have been sold worldwide through his efforts.

At 50, his company went public. Should he have taken a break? No, he dove into new fields like audio chips, smart wearables, and smart locks. Clearly, going public is never the end; continuous progress is his normal state.

Reflecting on over 30 years of entrepreneurship, he summarized his experience in six words: “Think, Time, Ability, Dare, Strive, Heart.”

“Think” means thinking ahead. Despite being poor in childhood, he dared to dream of becoming a millionaire in the 70s; “Time” is about seizing opportunities. He says youth is the greatest capital; “Ability” is about building skills—learning from others and honing your craft; “Dare” means not fearing failure—fall down and get up to keep going; “Strive” is about hard work and perseverance; “Heart” refers to integrity, sincerity, and having a broad mind capable of embracing the world.

Think about it—aren’t these six words more practical than any business theory?

Today, Fenda Technology is one of the few domestic companies capable of providing integrated hardware, software, and cloud services in smart hardware. Over more than 30 years of dedicated effort, step by step, it truly lives up to its name: Strive for success, and you will reach the world.

This is Xiao Fen, an old friend who never stops moving forward and keeps striving.

If his story moves you, and if you also want to see more Chinese smart hardware go global and influence the world, then give Xiao Fen a thumbs-up! Celebrate his fighting spirit and his relentless pursuit of progress!