Down 82% From Its Record, Is This a Top Undervalued Growth Stock to Buy in 2026?

It’s not that uncommon to see what used to be the best investment opportunities eventually turn into the worst. This e-commerce enterprise’s shares rocketed 2,160% higher during the five-year period leading up to their peak in November 2021. Since that record was achieved, though, they’ve crashed 82% (as of March 18).

Has this become a top undervalued growth stock to buy in 2026?

Image source: Getty Images.

A past winner has become a loser

Etsy (ETSY 3.63%) used to be one of the hottest growth stocks in the market. Between 2016 and 2021, its revenue increased at a compound annual rate of 44.9%, driven by robust online shopping activity before and during the depths of the COVID-19 pandemic. It went from a $30 million net loss to $494 million of net income during that time.

To say that the company’s growth has underwhelmed in recent years would be putting it lightly. Consumer behavior has normalized since the health crisis lockdown. And economic conditions have created a turbulent environment, with inflationary pressures and general macro uncertainty on the minds of shoppers.

Etsy’s core marketplace registered gross merchandise sales (GMS) of $10.5 billion in 2025. It appears to have stabilized, as management believes this metric will grow a bit in 2026. That’s encouraging.

However, this doesn’t take away from the fact that last year’s GMS total was 14% below the number from 2021. Etsy’s allure with buyers and sellers has steadily weakened over the past half-decade or so. This has pressured earnings.

There’s a new CEO, Kruti Patel Goyal, running the show. Her focus should be to return to sustainable GMS growth. But she certainly has her work cut out for her. Etsy is facing an uphill battle to drive more spending activity on the platform.

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NYSE: ETSY

Etsy

Today’s Change

(-3.63%) $-1.99

Current Price

$52.77

Key Data Points

Market Cap

$5.1B

Day’s Range

$52.32 - $54.50

52wk Range

$40.05 - $76.52

Volume

102K

Avg Vol

3.6M

Gross Margin

71.64%

This consumer discretionary stock is deservedly cheap

With shares down so much in the past few years, investors are correct in assuming that Etsy’s current valuation is cheap. After all, this consumer discretionary stock trades at near an all-time low price-to-sales multiple of 2.2.

Etsy’s current valuation is warranted. The company has struggled for several years, calling into question its value proposition. The previous CEO also burned shareholder capital with expensive acquisitions of Depop, Reverb, and Elo7, all of which have been sold off.

For what it’s worth, Etsy still possesses a network effect, as it has 93.5 million buyers and 8.8 million sellers across the globe who support its two-sided ecosystem. Additionally, Etsy’s specialized and creative merchandise offerings help it stand out in the retail sector. This competitive positioning at least buys the company time to get its finances in order.

But the smartest investors are avoiding Etsy stock right now. Until the business can return to durable revenue and profit growth, its stock isn’t deserving of a buy recommendation.