Wine Price Insider March 22 Price Release - Baijiu Terminal Prices Adjust Downward from High Levels

Sina Finance’s “Wine Price Insider” Launches with Major Updates: Know the Real Market Prices of Famous Liquor

Data collected over the past 24 hours shows that the retail prices of major Chinese liquor products have slightly declined on March 22. If one bottle of each key product is bundled together for sale, the total price today is 9,917 yuan, down 17 yuan from yesterday. After reaching a near two-week high yesterday, most products’ prices have slightly retreated today, with the market mainly adjusting within a range.

Today, seven major liquor products fell, two remained stable, and two rose. Among the increases, Qinghua Lang led with a 5 yuan per bottle rise, achieving three consecutive days of gains; Guojiao 1573 rose slightly by 1 yuan per bottle. Among the declines, Xijiu Junpin fell by 5 yuan per bottle; boutique Moutai and Yanghe Mofeng Blue M6+ both decreased by 4 yuan per bottle; Feitian Moutai, Wuliangye 1618, and Qinghua Fen 20 all fell by 3 yuan per bottle; Gujinggong Gu 20 dropped slightly by 1 yuan per bottle. Wuliangye Puwu Baidai and Shuijing Jiannanchun prices remained unchanged from yesterday.

The “Wine Price Insider” daily data is sourced from approximately 200 collection points across various regions nationwide, including designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sampling data reflects the actual transaction retail prices handled at these points over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known Chinese liquors. With the official iMoutai platform starting sales of Feitian Moutai at 1,499 yuan per bottle during the New Year’s Day, and boutique Moutai at 2,299 yuan per bottle on January 9, the influence of this new sales channel on the retail prices of these products has gradually become evident. The daily prices published by “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, incorporating quantifiable prices into the retail price calculations of Feitian Moutai and boutique Moutai.

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In important news for the liquor industry, on March 20-21, Xijiu Group held the 2026 Spring Equinox Forum on the banks of the Chishui River, themed “Spring Equinox Initiates · Junpin Coexistence — The Style of Junpin in Chinese Festivals.” Xijiu has been promoting cultural development around the Spring Equinox for three consecutive years: in 2023, releasing the “Junpin Convention”; in 2024, deepening the “Gentleman’s Character”; and in 2025, establishing “Corporate Style.” Wang Diqiang, Chairman of Xijiu Group, stated at the forum that this year’s event aims to shift culture from “solo” to a “symphony” coexisting with the times, users, and tradition. A promotional video titled “Chinese Festival · Drinking Xijiu” was released at the forum, continuously strengthening the emotional connection between the “Chinese Festival” and the brand. Additionally, the forum featured the release of research成果 from Xijiu Group and Tsinghua University’s Social Sciences Academy’s Gentleman Culture Research Center, focusing on five major topics: gentleman culture, corporate innovation, modern management, and talent development, aiming to support the construction of “Cultural Xijiu” and promote high-quality enterprise development.

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Editor: Wei Yihan