Wine Price Internal Reference March 16 Price Release Market Differentiation Operation Overall Price Slightly Elevated

Sina Finance “Wine Price Insider” collected data over the past 24 hours showing that the retail prices of major Chinese liquor products in the market have diverged on March 16. If each main product is sold as a single bottle in a bundled package, the total price today is 10,579 yuan, up slightly by 7 yuan from yesterday. Driven by the rebound in some sub-premium products, the total price has increased slightly, but overall fluctuations remain small, and the market remains steady.

Today, the prices of major liquor products in the market fluctuate. On the rise, Qinghua Lang leads with an increase of 8 yuan per bottle, indicating a recovery in channel transactions; Qinghua Fen 20 and Guojiao 1573 both rose by 4 yuan per bottle, with moderate price recovery at the retail end; Wuliangye Puwu Baidai increased by 2 yuan per bottle; Wuliangye 1618 and Crystal Jinan Spring both rose slightly by 1 yuan per bottle. On the decline, Yanghe Mofeng Blue M6+ fell by 5 yuan per bottle; Feitian Maotai and Boutique Maotai both decreased by 3 yuan per bottle, with some channels adjusting prices slightly; Gujinggong Gu 20 and Xijiu Junpin both fell slightly by 1 yuan per bottle.

The daily data of “Wine Price Insider” comes from approximately 200 collection points across various regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sampling data reflects the actual retail transaction prices handled at these points over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known white wines. With the official iMaotai platform starting sales of Feitian Maotai at 1,499 yuan per bottle during the New Year’s Day, and the Boutique Maotai at 2,299 yuan per bottle on January 9, the influence of this new channel on the retail prices of these two products has gradually become evident. The daily published prices follow a weighted calculation based on actual transaction volumes, and we have incorporated quantifiable prices into the retail price calculations for Feitian Maotai and Boutique Maotai.

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In market analysis of the white liquor industry, Guojin Food and Beverage team’s weekly special report pointed out that Guizhou Maotai has recently implemented a non-standard product resale policy, and industry price trends are showing signs of bottoming out. Currently, the white liquor sector may be transitioning from a “slowing decline” to a “bottoming stabilization,” with investment value gradually increasing. Specifically, the resale model involves fifteen-year-old wines, boutique Maotai, zodiac wines, and non-500ml Feitian Maotai. Distributors pay a deposit and sell through iMaotai, earning about 5% commission. This model helps distilleries flexibly regulate supply, stabilize non-standard prices, and reduce distributor financial and operational risks. Overall industry-wise, the pre-holiday batch prices of Feitian Maotai have stabilized, and post-holiday off-season prices are expected to fluctuate narrowly with quota arrivals. Major products like Wuliangye Puwu Baidai remain stable; with the arrival of low-base windows and good consumer reception during the Spring Festival, inventory reduction continues, and stabilization is expected. For investment, it is recommended to focus on high-end brands with strong brand power (Guizhou Maotai, Wuliangye), channel-driven rising brands like Shanxi Fenjiu, and regional leaders benefiting from resilient consumer demand, while also paying attention to stocks with new catalytic factors.

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