【ComplexCon2026】"Sister" Yip Lau Suk Yee Will Make an Appearance with Exclusive Secret Cards at the Event; Eric Cheng's Instagram "Check-in" Gets LABUBU Card Brick?

The international cultural event ComplexCon Hong Kong 2026 will be held at AsiaWorld-Expo from March 21 to 22. This time, besides heavyweight artists like BLACKPINK’s Jennie and American rapper Yeat, the event will also feature surprise crossover appearances by Regina Ip, Chairwoman of the New People’s Party, who is popularly known as “Sister” or “Ye Liu Sister.” She will attend a fan meet-and-greet at ComplexCon Hong Kong (Conversations) on March 21. According to a post on Regina Ip’s Facebook earlier, she will appear at ComplexCon from 5:45 PM to 6:30 PM on Saturday!

Zheng Zhigang visits “Biological Son” brand Grading Eleven Authentication booth

In addition, Zheng Zhigang, Chairman of the Cultural and Arts Events Committee and former CEO of New World Development (00017), was seen at ComplexCon on Saturday. His Instagram story shows a group photo with “LABUBU’s father” Long Jiasheng, Secretary for Culture, Sports and Tourism Lam Suk-yee, and Hu Chen Dezi, Chairwoman and CEO of Huameilele. Zheng Zhigang also visited his founded card grading brand, Grading Eleven Authentication (GEA), at the booth, holding a LABUBU card for a “check-in.”

Public information indicates that GEA is a Hong Kong-based startup card grading brand officially launched in December 2025. The company aims to provide highly efficient grading experiences for Asian collectors, with high-end testing and packaging, significantly reducing wait times. Currently, GEA mainly collaborates with HobbyX Store, with dedicated staff collecting and returning graded cards weekly. HobbyX Store, located in Tsim Sha Tsui’s K11 Art Mall, offers professional card authentication services for collectors.

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Regina Ip will sign a personalized card and have a one-on-one hi-bye at the meet-and-greet

The organizers previously announced that Regina Ip, known as “Sister Ip,” will meet fans and netizens up close at ComplexCon. Participants will have the chance to receive a secret, unreleased photo card signed by her and a one-on-one hi-bye session after the event.

In recent years, Regina Ip has posted cheongsam photos on social media during festivals, becoming a trending topic online and earning her the nickname “Internet celebrity” in politics. After announcing she would not run in the 8th Legislative Council election, she remains energetic and actively embraces technology. Besides giving out benefits during festivals and posting photos, she even used “AI Regina Ip” to dance and celebrate on Valentine’s Day this year.

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ComplexCon Hong Kong organized by GEM-listed Huameilele sees revenue surge

This is the third time ComplexCon has been held in Hong Kong. Originating in the U.S. in 2016, ComplexCon was founded by the well-known streetwear media outlet Complex, aiming to create a top-tier carnival that gathers street culture, fashion, sneakers, art, music, and technology.

Notably, ComplexCon Hong Kong is organized by Huameilele (stock code 08429), listed on GEM. In 2024, Huameilele partnered with Complex Network to co-host ComplexCon Hong Kong, marking a “year of transformation” for the company. According to their annual report, thanks to the contribution from ComplexCon Hong Kong, Huameilele’s revenue from content media and experiential services increased 2.5 times year-on-year to about HKD 54.8 million. This segment’s proportion of total revenue jumped from about 29% to nearly 60%, leading to a 70.3% overall revenue growth to approximately HKD 91.5 million. However, due to substantial investments, the company’s net loss widened by 70% to about HKD 10.3 million.

By the first half of 2025, Huameilele reported that ComplexCon Hong Kong contributed to a 13.6% year-on-year increase in revenue from content media and experiential services, reaching about HKD 55.7 million, accounting for 80.5% of total revenue. Overall revenue grew 4.3% to HKD 69.3 million. As a result of improved financial performance from ComplexCon Hong Kong, the loss in the first half of 2025 was significantly reduced by 86.4% to about HKD 900,000.

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