Shenzhen Plans to Supply 90 Hectares of Residential Land in 2026; Country Garden Clarifies Large-Scale Recall of Departed Employees | Real Estate Morning Brief

｜March 19, 2026, Thursday｜

NO.1 Shenzhen plans to supply 90 hectares of residential land in 2026

Recently, the Shenzhen Planning and Natural Resources Bureau issued three documents: the 2026 Construction Land Supply Plan, Land Consolidation Plan, and Land Reserve Plan. This is the first time Shenzhen has coordinated and published an annual plan covering the entire land resource cycle—“consolidation, storage, and supply.” According to the plan, in 2026, Shenzhen’s construction land supply will focus on the goal of “good housing, good jobs, easier access to schools and healthcare, and a more comfortable life.” The plan balances existing land activation with new land supply, including a planned 90 hectares of residential land (55 hectares for commercial housing, 35 hectares for affordable housing), promoting an upgrade from “housing security” to “quality living.”

Comment: Shenzhen’s land supply structure in 2026 leans toward industry and public welfare. For developers in Shenzhen, the scarcity of core land parcels increases, and urban renewal and existing land activation become key expansion strategies, strengthening valuation resilience.

NO.2 Centaline Property: Hong Kong’s overall property registrations may reach 23,000 in Q1

On March 18, according to data from Centaline Property Research Center and the Land Registry, the total property registrations (including first-hand private housing, second-hand residential, public housing, commercial shops, parking spaces, and others) for the first quarter (up to March 17) reached 20,015, the first time in nearly five years that quarterly registrations exceeded 20,000. This is a 25.8% increase compared to 15,906 in the same period last year. Based on current trends, the total for the quarter could reach 23,000, the highest since the same period in 2013.

Comment: This indicates clear signs of recovery in Hong Kong’s property market, helping stabilize local consumption and investment expectations, and guiding funds toward stable, well-established targets in Hong Kong, optimizing market risk distribution.

NO.3 Country Garden responds to “large-scale recall of resigned employees”: only routine updates to existing policies

In response to market rumors about Country Garden “recalling a large number of resigned employees,” the company stated that talented individuals are the driving force for sustainable development. The company’s talent recruitment always aligns with actual business needs, sourcing from internal “three good” talent, re-hiring excellent employees, and external recruitment through multiple channels. Additionally, the company has established a regular internal management review mechanism, which annually reviews and optimizes existing policies based on operational and management needs. “The adjustment to the ‘Resigned Employee Rehire Management Measures’ is a routine revision of existing policies, not a new policy.”

Comment: This clarification helps stabilize market expectations, avoid emotional disturbances, and maintain stable operations and valuation.

NO.4 Oriental Yuhong’s Hong Kong subsidiary plans to acquire 100% equity of World Hardware for HKD 164 million

On March 17, Oriental Yuhong announced that its wholly owned subsidiary, Hong Kong Oriental Yuhong Investment Limited, signed a share purchase agreement with Aliaxis, Ho Anhua, Ho Changhua, and Ho Hingkiu, intending to acquire 100% equity of World Hardware Plastics Factory Limited with approximately HKD 164 million (about RMB 144.76 million). After the transaction, Hong Kong Oriental Yuhong will hold 100% of World Hardware.

Comment: This acquisition will help the company leverage the target’s brand and channels to strengthen internationalization and diversify product categories, enriching its building materials portfolio and enhancing long-term profitability and valuation resilience.

NO.5 Beijing Zhuzong acquires Shunyi M15 Line Hedong Station residential land at a bottom price of RMB 571 million

On March 18, Beijing Zhuzong Jing Shun Real Estate Development Co., Ltd. won the bid for the land parcel SY00-3101-0037 in Shunyi District, Beijing, with a total price of RMB 571 million, and a floor price of RMB 14,004 per square meter. The land is classified as second-class urban residential land, with a planned construction area of 40,775.37 square meters, adjacent to the Fongbo Station on Metro Line 15. To the west is the Youth ONE project, acquired by Zhuzong Group in March 2024 for RMB 620 million. The new land is planned to be developed as the Youth ONE Phase II.

Comment: The site is low-density and cost-controlled, providing the company with a low-cost supplement to Beijing’s land reserves, consolidating regional layout, and increasing profit certainty.

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