Liquor Price Insider March 19th Price Release - Guojiao 1573 Down 3 Yuan/Bottle

Sina Finance’s “Wine Price Insider” Launches with Major Insights: Know the Real Market Prices of Famous Baijiu

Data collected in the past 24 hours shows that the retail prices of major Baijiu products in China remained stable with slight fluctuations on March 19. If one bottle of each key product is bundled and sold, the total price today is 10,561 yuan, down 4 yuan from yesterday. Market activity continues to be steady, with terminal prices showing ongoing differentiation.

Today, the prices of major Baijiu products fluctuate differently. Among the increases, Feitian Maotai leads with a 5 yuan rise per bottle, with prices across multiple channels significantly higher; Wuliangye Puwu Baidai and Gujinggong Gu20 both increased by 4 yuan per bottle; boutique Maotai rose by 3 yuan per bottle; Wuliangye 1618 slightly increased by 2 yuan per bottle; Crystal Jiannan Spring rose by 1 yuan per bottle. On the decline, Qinghualang fell the most, dropping 9 yuan per bottle and breaking below the 700 yuan mark for two consecutive days; Qinghua Fen 20 decreased by 6 yuan per bottle; Yanghe Mengzhilan M6+ fell by 5 yuan; Guojiao 1573 decreased by 3 yuan. The retail average price of Xijiu Junpin remains unchanged week-over-week.

The daily data of “Wine Price Insider” is sourced from approximately 200 collection points across major regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sampling data reflects the actual transaction retail prices handled at these points over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known Baijiu brands. With the official iMaotai platform starting sales of Feitian Maotai at 1,499 yuan per bottle during the New Year’s Day, and the boutique Maotai at 2,299 yuan per bottle on January 9, the influence of this new channel on the retail prices of these two products has gradually become evident. The daily prices published by “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, incorporating quantifiable prices into the terminal retail prices of Feitian Maotai and boutique Maotai.

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In important news from the Baijiu industry, on the 18th, Wuliangye Co., Ltd. issued a notice clarifying recent incidents of false SMS messages claiming to be from the company offering free liquor. The company stated that messages such as “Receive a bottle of Wuliangye for 1 yuan” and “Account balance automatically redeemed for liquor” are not officially issued. These messages are suspected of impersonating the company to mislead consumers, with risks of personal information leakage and financial loss. Wuliangye will cooperate with relevant authorities in investigations and reserves the right to pursue legal action against the responsible parties. Consumers are reminded to use the “Wuliangye Member Center” mini-program for points redemption, and to purchase products and participate in activities through official flagship stores, offline direct stores, and authorized distributors.

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Massive information and accurate analysis are available on Sina Finance APP.

Editor: Li Siyang