Postal Savings Bank of China Huangshan Branch: Precise Financial "Water Flow" Irrigation Paints a New Chapter in Rural Revitalization

(Source: Huangshan Online)

Reprinted from: Huangshan Online

Since the beginning of this year, the Postal Savings Bank of China Huangshan Branch has focused on serving the real economy, fully supporting spring planting and rural industry development. At the start of the new year, the branch’s “Agriculture, Rural Areas, and Farmers” loans achieved a strong start, with the first-day issuance exceeding 100 million yuan. To date, nearly 800 million yuan has been lent this year, continuously nourishing the local economy with financial “fresh water” and empowering rural revitalization.

Focusing on特色产业, achieving precise “point-to-chain” empowerment. The branch concentrates on key government plans, deeply integrates into local development patterns, and conducts focused research and development on特色产业 such as Huangshan tea and homestays. By mapping out产业链, it promotes accurate matching of credit resources with industry needs at each link, extending from “serving a single point” to “empowering an entire chain,” systematically helping特色产业 grow stronger and larger, laying a solid foundation for high-quality regional economic development.

Deepening platform cooperation to solve产业融资难题. To effectively address the “difficult and expensive financing” issues faced by new agricultural经营主体, the branch continues to deepen strategic cooperation with professional platforms like Anhui Provincial Agricultural Credit and Financing Guarantee Co., Ltd. Additionally, it strengthens coordination with local农业农村局,文化旅游部门, and insurance agencies. Through various government-bank-enterprise matchmaking activities, it tailors diversified and convenient comprehensive financial solutions for industries like homestays and modern agriculture, actively promoting the deep integration of agriculture, culture, and tourism, injecting strong momentum into rural revitalization and spring planting.

Promoting service transformation and optimizing experience for win-win results. The branch adheres to a customer-centric service philosophy, focusing on core commercial districts and key industry nodes, implementing integrated, chain-based marketing, and striving to provide more comprehensive, efficient, and high-quality credit services. By implementing the differentiated pricing strategy of “优客优价” (preferential customers, preferential prices), customers with good信用 and strong经营 enjoy more favorable financing costs, fostering healthy bank-enterprise cooperation.

Standing at a new starting point, Postal Savings Bank of China Huangshan Branch will continue to uphold its original intention of serving “三农” (agriculture, rural areas, farmers) and supporting local development. With more professional financial capabilities and a more efficient, pragmatic approach, it will continue to deepen its roots in the regional soil and strive to write a new chapter in financial services for the实体经济 and rural revitalization.

Duty Editor: Cheng Hongmei

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