Liquor Price Insider March 21 Price Release - Premium Moutai Leads Rally, Top Single Products Hit Two-Week High

Sina Finance’s “Liquor Price Insider” Launches with Major Updates: Know the Real Market Prices of Famous Baijiu

Data collected over the past 24 hours shows that the retail prices of major Baijiu products in China have generally rebounded on March 21. If one bottle of each key product is bundled and sold, the total price today is 10,607 yuan, a significant increase of 35 yuan from yesterday, reaching a near two-week high. Market activity remains steady and improving, with overall channel quotes rising.

Today, prices of major Baijiu products have increased across the board. Notably, premium Moutai led the gains, with a month-over-month increase of 13 yuan per bottle, significantly shifting the price center; Qinghua Lang rose by 6 yuan per bottle; Wuliangye Puwu Baidai, Fen 20, and Gojingong Gu 20 all increased by 5 yuan per bottle, with channel prices steadily rising; Yanghe Mofeng Blue M6+ and Crystal Jiannan Spring both increased by 2 yuan per bottle; Feitian Moutai rose slightly by 1 yuan per bottle. On the downside, Xijiu Junpin fell by 3 yuan per bottle; Guojiao 1573 decreased slightly by 1 yuan per bottle. The retail average price of Wuliangye 1618 remained unchanged month-over-month.

The daily data for “Liquor Price Insider” comes from approximately 200 collection points across various regions in China, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The original sampling data reflects the actual retail transaction prices handled at these points over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known Baijiu brands. With the official iMoutai platform starting sales of Feitian Moutai at 1,499 yuan per bottle during the New Year’s Day, and the launch of premium Moutai at 2,299 yuan per bottle on January 9, the influence of these new channels on the retail prices of these products has gradually become evident. The daily prices published by “Liquor Price Insider” follow a weighted calculation based on actual transaction volumes, incorporating quantifiable prices into the terminal retail prices of Feitian Moutai and premium Moutai.

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In major industry news, the China International Liquor Expo opened in Luzhou on the 19th and runs until the 22nd, with Thailand as the guest country. The event attracted nearly 1,000 companies from about 50 countries and regions, covering over 80,000 square meters of exhibition space, along with industry exchanges, cultural tourism integration, and consumption promotion activities. Leading Baijiu companies such as Kweichow Moutai, Wuliangye, Luzhou Laojiao, Langjiu, Fenjiu, Yanghe, Gojingong, and Jiannanchun participated through product displays, brand promotion, new product launches, and consumer scene creation. Among them, Luzhou Laojiao and Langjiu, as hosts, introduced special consumption scenarios and new business formats to enhance on-site consumer experiences; simultaneously, multiple companies including Moutai, Wuliangye, Fenjiu, Gojingong, and Jiannanchun signed industry initiatives to promote quality upgrades, further advancing high-quality development in the Baijiu industry.

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Editor: Hao Xinyu