Profit of 3.68 yuan, fined 300,000 yuan! Babybus Receives Administrative Penalty

MaticHoleFiller · 2026-03-20T19:52:39+00:00

Baby Bus was fined 300,000 yuan for publishing vulgar advertisements, with regulatory authorities pointing out that the content of the ads affects children. Although the company argued that the advertisements were produced by third parties, it was still considered responsible. The incident sparked online calls for strict punishment.

MaticHoleFiller

2026-03-20 19:52:39

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According to risk information from Tianyancha, recently, BabyBus (Fujian) Network Technology Co., Ltd. was fined 300,000 yuan by the Market Supervision Administration of Cangshan District, Fuzhou City, for publishing vulgar advertisements, and illegal gains of 3.68 yuan were confiscated.

Regulatory authorities pointed out that the content of the advertisements severely violated social morals and had a negative impact on the target audience of the “BabyBus Nursery Rhymes” app (mainly young children).

In October 2025, some netizens reported that after entering the BabyBus app, vulgar ads would pop up, and clicking on these ads would lead to borderline videos.

BabyBus displays inappropriate ads. Image / Screenshot from social media platform

After the incident was exposed, BabyBus Co., Ltd. issued an apology and rectification statement, stating that the relevant ads were accessed through third-party platforms, which have all been taken offline, and rectification measures have been initiated.

Public information shows that BabyBus, as a provider of children’s educational digital content, targets children aged 0-8 and their parents. Its educational brand “BabyBus” has numerous users worldwide.

People’s Daily Online commented that even if the problematic ads were accessed through third-party platforms, BabyBus cannot shirk responsibility. It must bear the responsibility, such as ensuring the ad review mechanism is effective and intercepting problematic ads. The Advertising Law clearly states, “Advertisements shall be truthful and legal, and shall be expressed in a healthy manner.”

According to the Advertising Law, “Using the internet to publish or send advertisements shall not affect users’ normal use of the internet. Ads published on web pages in the form of pop-ups, etc., shall be clearly marked with a close button to ensure one-click closure.” Whether the ads interfere with normal internet use or cannot be closed with one click, both reveal potential illegal behavior by the platform and the advertisers. Therefore, BabyBus cannot simply shift blame to third parties, claiming that it is the responsibility of third-party platforms, which is unconvincing.

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