Baidu releases 2025 financial report: total annual revenue of 129.1 billion yuan, with Q4 AI business revenue accounting for 43%

Phoenix Technology News, February 26 — Baidu Group released its unaudited financial reports for the fourth quarter and full year ending December 31, 2025. The financial data shows that Baidu’s total revenue for 2025 was 129.1 billion RMB, a 3% decrease year-over-year, mainly due to reduced revenue from traditional businesses. Due to a 16.2 billion RMB impairment loss on core assets, the company recorded an operating loss of 5.8 billion RMB for the year. However, excluding impairment and other factors, Baidu’s non-GAAP net profit for the full year reached 18.9 billion RMB.

On a quarterly basis, Baidu’s total revenue in Q4 was 32.7 billion RMB, a 5% increase quarter-over-quarter; non-GAAP net profit attributable to Baidu was 3.9 billion RMB.

In specific business segments, new businesses are gradually increasing their share of total revenue. In Q4, revenue from Baidu’s core AI new businesses exceeded 11 billion RMB, accounting for 43% of Baidu’s general business revenue. For the full year, revenue from intelligent cloud infrastructure was approximately 20 billion RMB, a 34% increase year-over-year; AI application revenue for the year exceeded 10 billion RMB. In autonomous driving and mobility services, “Luobo Kuaipao” provided 3.4 million fully autonomous operation orders in Q4, more than doubling year-over-year. It has begun testing and deployment in multiple overseas markets including the UK, Switzerland, the Middle East, South Korea, and Hong Kong.

Regarding user ecosystem, as of December 2025, Baidu APP’s monthly active users reached 679 million, unchanged year-over-year; Wenxin Assistant’s monthly active users reached 202 million.

In capital operations and shareholder returns, Baidu announced several decisions. The company’s board authorized a new share repurchase plan of up to $5 billion in February, valid until December 31, 2028. Additionally, Baidu approved its first dividend policy for common shares, with the first dividend expected to be distributed before the end of 2026. Furthermore, the financial report disclosed that Baidu is advancing the spin-off and independent listing of its chip business, Kunlun Chip.