Jinhui Liquor's 2025 Revenue Reaches 2.918 Billion Yuan, Premium Products Above 300 Yuan Show 25.21% Growth

LightningPacketLoss · 2026-03-20T19:43:39+00:00

Jin Hui Liquor's 2022 operating revenue was 2.918 billion yuan, a decrease of 3.4% year-over-year, with net profit attributable to the parent company of 354 million yuan, down 8.7%. Revenue from high-end products increased, while products priced below 100 yuan saw a significant decline. The company will continue to implement precise marketing and in-depth operational strategies to promote market development.

LightningPacketLoss

2026-03-20 19:43:39

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On March 20th, Jinhui Liquor released its 2025 financial report. The company disclosed that last year’s operating revenue was 2.918 billion yuan, a decrease of 3.4% year-over-year. Net profit attributable to shareholders was 354 million yuan, down 8.7% year-over-year. Contract liabilities stood at 820 million yuan, a 28.39% increase year-over-year.

Image source: Company announcement screenshot

By product category, products priced above 300 yuan generated 709 million yuan in revenue, a 25.21% increase, accounting for 25.53% of liquor revenue. Products priced between 100-300 yuan earned 1.532 billion yuan, a 3.09% increase, representing 55.17% of liquor revenue. Products priced below 100 yuan brought in 536 million yuan, a 36.88% decrease, making up 19.29% of liquor revenue.

The announcement also mentioned that through the high-end Jinhui 28 leading products, sales of Jinhui 18, Soft Jinhui, and Energy Jinhui series products remained steady. In 2026, the company will continue to adhere to the strategic path of “nationwide layout, deep exploration of Northwest China, and key breakthroughs,” focusing on the marketing strategy of “resource focus, precise marketing, and in-depth operations,” implementing refined market operations tailored to each county, and steadily advancing user project development.

(Company announcement)

(Edited by: Lin Chen)

Keywords: Jinhui Liquor Baijiu

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