Can ANTA win this time by acquiring Puma and investing heavily overseas?

GateUser-bd883c58

2026-03-17 16:51:25

Abstract generation in progress

Spending 12.4 billion to acquire Puma, Anta owns brands like FILA, Descente, KOLON, Arc’teryx, and Salomon, with global revenue second only to Nike and Adidas.

Is the seemingly prosperous hundred-billion-dollar empire hiding a major crisis? Core businesses are unprofitable, high debt levels, severe internal brand conflicts, and even Arc’teryx is cooling off… Is this overseas chess game an ambitious comeback or a dangerous gamble? Click the video to see Anta’s development strategy.

Video coordination: Wang Guoqiang

Data journalism editor: Chen Hualuo

New media design: Miao Qihui

Animation production: Li Yazhen, Ning Yuhang

Video production: Ning Yuhang

Voice-over: Hu Xiao

Proofreading: Liu Baoqing, Zhao Lin

On-duty editor: Kang Xixi

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