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PepsiCo enters booming meat stick space with Good Warrior
PepsiCo has launched a new brand called Good Warrior to enter the rapidly growing meat stick market, capitalizing on consumer demand for convenient, high-protein snacks. The Good Warrior meat sticks offer 10 grams of protein, no sugar, and 100 calories, available in original and jalapeño pepper flavors. This move positions PepsiCo to compete with established players like Slim Jim and Jack Link’s in a category that saw sales rise 10.7% to $3.3 billion in 2024.